{#11} July 13: 52 week adventure, A/B tests, and jumping the bandwagon

The experiment continues! Currently I’m two weeks into my month of daily blog writing (M-F) throughout July in my “Summer Snippets Series."

My goals for this month-long experiment are multi-faceted:

1. Challenge myself - there is something to be said for consistency in business, but you’ve also got to switch it up from time to time to keep things fresh. Ultimately I'm challenging myself to “do the work" this month, while also continuing to improving my copywriting skills in the process.

2. Build OUR relationship - writing is what comes naturally to me. From time to time you’ll see me hosting webinars, going live on FB, or posting on IG … but the bread and butter of the way I like to build relationships is through my written words. I hope by the end of this month you feel as though my blog posts are like notes from an old friend. <3

3. Launch in a different way - no reason to beat around the bush ... I’m currently in the middle of an affiliate launch for Kendrick Shope’s Sales School program which runs this Aug/Sept. I’ve become a certified Authentic Sales Instructor under her mentorship this year, and I’ll be an integral part of the live program, so it’s a natural fit. But I just wasn’t feeling up to a big pre-planned launch this time around. Instead I’m working it into my simple daily email based approach.

I plan to include a wrapup of at the end of the month with my results of this experiment, so stay turned! Got questions about any of this? Intrigued? Just ask! :)

Last Friday, I debuted a new blog style of creating a list of 10 things “worth sharing” that week. So many of you told me that you loved it, that it’s coming back as a regular Friday feature! <3

Without futher ado, here’s my list of 10 things I found worth sharing this week …

  1. If you’re thinking about running a product launch (course, ebook, program, etc.) in your business, THIS is a killer product launch template to help you plan out each step of the way. Abbey Woodcook, a launch expert for people like Ramit Sethi and Jeff Walker, explains all about how to use the template here.
  2. My #1 tip for making your emails more intriguing? Include a story. Thinking “easier said than done”? This article gives you a specific email “formula” for writing story-based emails that convert. Worth the quick read.
  3. We’re taking our family summer vacay to St.Simon Island later this month! Hello, beachtime. Anyone got any must-do’s or fav spots to visit while there? Share them with me!
  4. I’m a published author! ← That’s something I never expected to say, honestly. But this crazy world of entrepreneurship has opened so many unexpected doors, that I probably shouldn’t be surprised. “Write and Grow Rich” is live for pre-order on Amazon here for $0.99.
  5. I really want to plan a big adventure like this couple. 59 national parks in 52 weeks! I’m not into the part of doing it all in 52 weeks, but how cool would it be to do something like this throughout my kids’ childhood? My wheels are turning … ;)
  6. Have you heard about Temi.comIt’s an automated transcription services for $0.10 minute which is AWESOME compared to the $1/minute I used to pay Rev.com. It’s not perfect transcription, but it IS perfect for getting all of the live training calls and Q+A sessions that I’ve been hosting for my beta round students of Overlooked 2 Obsessed transcribed. Potential use = transcribing your FB Lives!
  7. Do you ever feel weird about jumping on the bandwagon? Yeah, me too. I hesitate to even include this one, since I know people have strong feelings one way or the other about MLM’s. But I’ve got to say, I finally decided to give Monat a try (those hair products you see everyone talking about on FB, but not actually naming the company … yeah that’s them). Well, I’m a total convert. No links to include here. Go find your fav person who sells it. For this frizzy haired girl, it’s been worth every penny. #truth
  8. Just found out a few weeks ago that Funnel Hacking Live 2019 is in Nashville! That’s like 3 hours from me. Trying to figure out a childcare schedule for my 3 little kids still is nightmarish, but let me tell you I’m doing my best to make it happen! Who’s planning on being there? #FHL2019
  9. I turn 35 on July 19th, and I’ve hinted to my husband that I want to up-level my selfcare in the form of getting some real “big girl” makeup. (I’ve always been a more grab-what-you-can-find from the drugstore type of girl). After consulting with the make-up ecourse I bought, I’ve put this foundationthis concealer, and this neato beauty applicator thing on my b-day wish list. We’ll see what happens!
  10. Did you know that for almost every email I send out, I A/B test the subject line? And I've found it's 100x easier to put together a high-converting subject line if I've got a few "formulas" in my back pocket to help me get started brainstorming. Kendrick "sales-extraordinaire" Shope is sharing the 5 most frequently opened email subjects and the top thing left out of most sales emails that costs you conversions. You can check out all of her free sales tips here.

That's a wrap! Happy Friday everyone. This weekend we're off to a pool party and searching for Waldo #foundwaldoknox (I love our city!)

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#10} July 12: Behind the scenes: How 24 influencers make money through writing

Turns out that 81% of Americans say that they want to write a book.

81%!!!

Clearly not that many actually take action on the idea, but I’m still amazed that based on that data, a large majority of people reading this email have some inkling of a desire to become an author.

And I get it.

I like to think about how my thoughts, ideas, and story will be taking on a life of their own that reach far beyond what I could ever imagine.

At any moment my words could be traveling across the country on an coast-to-coast flight, being consumed to drown out the chaos in a family van, or enjoyed slowly with a cup of coffee on the back deck.

It feels different than words that I’ve written on my blog or social media, where I could pull them down at anytime if I really wanted to.

But being published in a book … that feels permanent, substantial, impactful, and honestly … a bit terrifying too!

If you want the truth, I’ve actually never had a desire to write a book.

I would have been in the 19% of that survey that said no.

However when I’m presented with an opportunity, I know when it’s time to go for it!

And an opportunity to tell my personal story of using my love for writing and turning it into a full-fledged business, is one that I couldn't turn down.

So I’m extremely proud to announce that the book I co-authored with 23 others, “Write and Grow Rich” is now live for pre-order on Amazon. It officially launches October 2nd, so the pre-sale push is currently on! And so far it's going quite well ...

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When you pre-order now for $0.99, you’ll claim of a bundle of 24 bonus courses/ebooks/workshops offered by the book authors, AND you’ll get a pre-release copy of the book so you can started reading right away!

Here’s your options for ordering:

Order on Amazon. >>

Order on iBooks. >>

Order on Nook. >>

{after ordering enter your receipt on RichAuthors.com to claim your bonuses}

Just for fun, here’s a few things I personally share in my chapter ….

- The 2 key factors I contribute to my success (they definitely aren’t for everyone)

- The very worst decision I’ve ever made in my business (and how I bounced back)

- Why I don’t do 1:1 client work, and why I believe it’s a mistake to try to emulate your favorite mentors

- The #1 marketing tool that I’ll always go “all-in” with (and believe 90% of other businesses should do the same)

- The “One Thing” advice that I share with any entrepreneur that feels overwhelmed, overstressed, and unclear

Never thought I’d be saying “I’m an author,” but here I am. :)

I’d be honored to have your support in this book publishing journey, and invite you to be a part of it by grabbing your pre-order copy for $0.99.

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#9} July 11: Is “passive” income dying a slow death?

This past weekend I had the chance to grab coffee with my mentor from last year, Adrienne Dorison. She was traveling through my city, so we hit up one of my fav local coffee shop for lattes.

We chatted #allthethings, but of course the convo eventually turned to business, the current “state” of the online space, and where things are going.

Adrienne’s main focus has turned towards her biz partnership with Mike Michalowicz (heard of the book Profit First? Yep, that’s him!) with a business model that runs on live in-person workshops showing high 6-figure earners+ how to design their business to more or less “run itself”.

And it’s all got me thinking ...

There has been a shift toward in-person learning and connection over the past year within the online business community.

I’ve seen it, heard it, felt it. You?

Well-known entrepreneurs announcing that they are shutting down their courses and DIY digital products, and instead announcing live events, 1:1 services, high-touch done with you consultancy, and the like.

And why?

Most of the time the reason stems around ...

  • “people aren’t getting results like I thought they would”
  • “such a few percentage are actually finishing the course”
  • “I’m not sure I’m really helping people”
  • “Does what I’m doing even MATTER?”

I know I’ve felt it.

And I know the cure to it IS connecting more directly and intimately with our students + clients.

However, for me (and for many of my fellow Moms of littles out there) live and in-person doesn’t exactly jive with my lifestyle right now.

The thought of attending or hosting in-person events on a regular basis makes me shutter … the babysitters, the tears (me and the kids!), the guilt, the prepwork, the hubby trying to wrangle 3 wild littles … #truth.

And I know the same rings true for those of you with 9-5 jobs, pets you don’t like to leave, families that need you, or anything else that makes travel hard.

So it’s why I’ve shifted my focus from over the past 6-9 months towards “LIVE,” but in a way that fits my life.

For me that looks like …

  • Running the Live More Mastermind with monthly “live” guest experts, “live” group calls, and “live” 1:1 sessions
  • Hosting my Overlooked 2 Obsessed beta round “live” with week teaching calls and Q+A sessions
  • Becoming a certified Authentic Selling Instructor under Kendrick Shope (If you were paying attention last email, that’s what “CASI” stands for ;)), and getting ready to show up “live” to teach in her upcoming coming Sales School this August.

This type of “live” is strategic for me. It easily fits into my 8-10 hours of childcare each week. It doesn’t take over my life.

And showing up and actually talking with my clients and students on a weekly basis … it SHOWS me on the regular how important what I’m doing actually is.

I can SEE the results. I can FEEL the impact. And I KNOW it matters.

If you’ve been feeling burnt out in your current business model, I encourage you to evaluate for YOU what style of “live” could help you reconnect to your mission.

(while never taking over your life)

That was always the goal for passive income anyways, right? :)

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#8} July 10: I've closed over 1000 clients with these TWO exact techniques

Even I look at that number and can barely believe it.

940 active clients, 400+ past clients = well over 1000 clients that I've single handedly closed in my 10 years as a business owner.

For those of you who don't know, I've owned a local pet care company that I started from the ground up, since 2009. It started out as just little 'ole me doing everything from marketing to sales to actually walking the dogs, and since then has grown into a multi-employee company.

At the beginning I didn't have time to be on the phone at all hours of the day trying to secure clients. Did I mention I was also an elementary teacher at the time, and then transitioned into being a full-time SAHM?

Most of the time if you called the "business line" (which started out as a Google Voice number that rang my cell phone), you'd typically reach a voicemail box because I was probably either scooping poop, wrangling a class of 3rd graders, or trying to soothe a teething toddler.

"People" said I couldn't operate a business that way. That I "should" be picking up the phone on the first ring, and at the very least calling people back within the hour. (Instead I did things my way and clearly stated on voicemail that they'd get a response much quicker if they emailed me. It was the truth!).

Since I wasn't getting on the phone, I definitely don't attribute those 1000+ clients that I single-handedly secured to stellar closing skills.

I'd say my success in closing clients all came done to two skills that I practiced, perfected, and kept tweaking until I nailed them:

1. Personal sales emails

AND

2. Follow up

Funny thing is ... I had NO idea I was implementing strategic sales skills at that time. I thought I was just doing my best to help out the potential clients.

I wish I could explain to you exactly what about my emails or follow up system was sealing the deal so well for me (so you could implement a similar strategy).

But the truth is that skills like this are so dependent on using very specific wording based on your unique situation, that I'd rather leave it to the experts to explain, rather than me try to fumble through it.

It you haven't registered yet, don't miss signing up for the lady that I now learn ALL of my sales skills from, Kendrick Shoppe's free, live sales training series that she only hosts ONE time each year.

If you're like me and avoid the sales phone calls like the plague, you'll want to watch video #2 in her series which is released tomorrow.

It's ALL about exactly what you need to include in your sales emails to 2x your closing rate, and how to get more people opening your emails in the first place (subject lines for the win!).

Like I said, Kendrick's much better qualified to help you in this area than me, and I always suggest you learn from the best.

Check out the second installment of the best free sales training on the planet right here. >>

In fact I've personally been doing just that over the past 6 months ... learning from the best ... and have some exciting news to share around what that means for you too!

Let's just say I've added a few letters after my name ... (I'll explain soon!)

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#7} July 9: The 3 email follow-up system to close 50%+ discovery calls

Did I ever tell you I avoid talking on the phone like the plague?

WHY oh WHY did you just call me when you can …

  1. Text
  2. Email
  3. FB Message
  4. DM
  5. Tag me
  6. Skype
  7. Zoom call (for some reason video calls feel so much better to me!)
  8. ANY other option that doesn’t involve words exchanged on the phone! :)

So it should be no surprise that this introvert is not a big fan of conducting “sales” calls in general.

ESPECIALLY if you’re going to teach me a sales system where I'm not allowed to let the prospect off the phone until I get a paid-in full “YES,” then you better believe I’m going to clam up and retreat into my introvert shell.

That sounds terrible to me!

Pressuring someone into a sale on the spot? Ick.

The good news is that it doesn’t have to be that way.

I’m been learning from one of the leading sales experts for female online entrepreneurs for the last 6 months, and guess what she about this “hard sell” strategy …

#1. If you feel the ick … then find a better way.

#2. Sales are NOT closed on the call … you win the client in the FOLLOW-UP! (stats show that 50%+ of sales are closed this way)

Now that’s a strategy that I can get on board with!

Kendrick Shope, creator of the top rated sales training program Sales School, is who I’ve learned from EVERYTHING I know about sales.

You’re going to love it, especially if you’ve felt “allergic” to sales in the past.

Starting TODAY, Kendrick’s FREE training series on how get more clients for your business kicks off. She only runs this series one time each year, so you’ll definitely want to grab your spot now.

Enroll in the free sales training series HERE. >>

She’ll cover:

  • The #1 mistake that is costing your business $$$ and how to correct them
  • How to create stronger calls to action so that you hear YES more from your prospects
  • A tool to use so that selling never feels ICKY again
  • Sales secrets and what every sales message must do
  • How to have an effictive “free” session and increase your yeses by 50%
  • What to do when you hear “I can’t afford it”

The first video of the trainings open up today, so don’t miss this opportunity to learn from the best (and my own personal mentor!)

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#6} July 6: Matcha tea, decluttering + a killer FB post

I’m currently a week into my experiment of writing a blog post each day of the week (M-F) throughout the month of July, and already I’ve had a few realizations:

  1. Keeping a list of topics + ideas on the notes of my phone is crucial. Inspiration normally doesn’t strike at the specific time I’m ready to write, and it’s hard to recall inspired ideas from earlier in the day.
  2. Writing one day in advance is my sweet spot. Writing the day of becomes too pressure filled. The day prior still feels current and of-the-moment, minus the deadline induced stress.
  3. Keeping things succinct is a challenge for me (I’m working on it). I tend towards long emails that take even longer to write. Which isn’t ideal for a daily emailing routine.
  4. Despite taking up some of my limited worktime time, I’m genuinely still looking forward to writing this email each day, which is good news!

Today, in my pursuit of trying out different writing styles and blog formats to keep things fresh, I’m giving a nod to the weekly newsletter style of Austin Kleon (author of the excellent book, Show your Work) and I'm giving you 10 things that I find worth sharing this week:

  1. I’m a new convert to Matcha tea. I wanted to cut down to 1 cup of coffee per day, and I needed a good replacement to fill my other cups. You’ll now find me with warm or cold Matha lattes frothed up with almond milk, that are hitting the spot for me. I get my Matcha tea here.
  2. On the weekly Q+A call with my Overlooked 2 Obsessed program members, I shared about the Chrome extension, Loom. It’s pretty much the simplest (free) way I know to easily record screenshare videos (also with the option to show your pretty face!). Perfect for tutorials, personal video memos, or even course recordings!
  3. This killer FB post from Ron Reich on “10 Steps to Building a $500,000 per Year Expert Business” is must-read material.
  4. Anyone else with little kiddos that have decided their summer activity of choice is to push each others’ buttons? (as well as mommy’s!) I’m listening to this book on Audible, and can already tell a significant difference in our home dynamic when I utilize the strategies!
  5. I mentioned in one of my earlier emails this week that I’d bought a makeup course, and I received several messages back asking me which one! In case you were wondering, this is it.
  6. On Monday, Kendrick Shope (creator of Sales School - the leading online sales training for female entrepreneurs) kicks off her month of free sales training centered around how to get more clients. She’s been my personal mentor this year, and I highly recommend you take advantage of this opportunity to learn her sales skills for free!
  7. Want to *finally* get around to that personal goal you've been putting off for-EVER?! (think fitness, relationships, finances, etc.) Adrienne Dorsion is hosting “Commit Camp in a private FB group to encourage everyone to commit to making ONE of your personal goals (no business allowed) happen. It kicks off on Monday.
  8. My husband and I are trying to make it a priority to work on US more this summer (which often gets pushed to the backburner with 3 little kids and busy lives). We’re loving the ideas and strategies from Rachel and Kyle at the Wright Wellness Center.
  9. Two of the ladies in my Live More Mastermind program put together this incredibly detailed prep + launch checklist for when you’re ready to launch a new website. Literally step-by-step through the entire process!
  10. I’ve been working on decluttering our home and throwing things away room by room this summer. This blog has been the biggest inspiration to me on this journey, especially considering she’s making it happen with 5 little kiddos in tow.

That’s a wrap!

Happy dog-days of summer weekend, and I’ll see you on Monday!

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#5} July 5: Why the majority of people get NO results in their business

Formulas. Step-by-step. Duplicatable. Systems.

There is a reason we’re so drawn to them.

Because who wouldn’t want to get it right the first time?!

A formula that tells me exactly what to do to avoid setbacks and mistakes? Sign me up!

:: Follow these 15 steps and you’ll meet your dream guy in less than 3 months ...

:: Here’s the 12 step formula to host a $10K+ producing webinar …

:: Duplicate this recruitment system to bring in 7 new leads your first month …

:: Here’s the exact system to lose 10 pounds by Labor Day …

Now let’s say the person making these claims is honest, and has achieved the results promised for themselves or for someone else they have assisted.

There’s no denying the formula works. It’s been proven it does.

So where’s the hang-up?

How come when you purchase the course/program/coaching/ebook that makes this claim, you don’t achieve the same results?

Of course there are variables at work.

But doesn’t it stand to reason that even if you didn’t lose the full 10 lbs or bring in exactly the $10K claimed, that you’d still achieve some pretty incredible results if you do your best to follow the system?

So what gives?

Why do the large majority of people get little to no results?

It’s not because they didn’t implement correctly.

It’s because they didn’t stay with it long enough to make it work.

You’ve got to develop the grit needed to ignore the shiny new formulas being dangled in front of you every day, and commit to that ONE until it works for you too.

I love a concept that Clay Collins (from LeadPages) developed called “The Five Ones”.

5 Things. One for Each:

--> ONE Target Market: ideally one that you truly enjoying talking with and serving

--> ONE Product: that you fully believe in

--> ONE Conversion Tool: for example webinars, sales calls, live events, etc. (only pick one)

--> ONE Traffic: a scalable source that won’t “run out”

--> ONE Year: focus in for a full year sharpening your skills in each of your “ONES”

There’s nothing complicated about it.

Really, it’s quite simple.

Yet, the dedication needed to ignore the shiny objects fighting for your attenion and stay the course, means a very small percentange will actually do it.

Will you take the plunge?

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#4} July 4: Freedom

Freedom.

Today we celebrate in the USA. Independence Day.

It's a value that too often we take for granted.

I take for granted.

5 short years ago I was an elementary school teacher that wasn't sure how I'd ever fulfil my dream of being a stay-at-home Mom.

Now life looks much different.

It's definitely not all rainbows and roses. Balancing 3 strong-willed, indepedent little kiddos while running a business, isn't for the faint of heart. But what life is?

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So today I celebrate my freedom ...

And I encourage YOU to celebrate your's, wherever you are on this journey.

Your freedom ... to open your mind to new possibilities and push the status-quo.

Your freedom ... to say yes, even when it pushes hard against your comfort zone.

Your freedom ... to take the first step forward, and then dragging that second foot up to meet it.

Your freedom ... to decide, and then making the same conscious choice every single day.

Your freedom ... to fail, and fail again, and again ... yet still keep striving.

It's not a "someday" type thing. It's not a "once I've made it" type thing.

As Seth Godin said in his daily email this morning ...

It's not Independence Day ... it's Responsibility Day ... because what matters is what you're actually going to do with it!

Doing nothing is a choice. (one I don't suggest)

Freedom is a choice.

And today I choose to celebrate.

Happy July 4th 'Merica!

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#3} July 3: What an e-course on makeup taught me about sales

I recently purchased an e-course on how to do makeup.

Now, if you know anything about me, I’m the type of girl who normally shows up with a swipe of face powder, a little brown mascara, and potentially some clear chapstick (if I can find it).

MAYBE … just maybe … I’ll put on a little lipstick if it’s an important event.

Basically I’m the girl who most of the time is rocking the “I rolled out of bed like this look".

Did you know people actually put on makeup to look like they don’t have makeup on?

Who knew!?

But back to the point.

So how did a girl like me become convinced that I needed a course on doing my makeup?

If I had of received marketing emails that pitched me on learning how to pick the ideal lipstick color, or how to do the perfect smokey eye (is that even a "thing" any more?), I would have deleted the emails without a second thought.

At first glance, that’s how you might think you’d market a makeup course, right?

Maybe that would make sense if your audience was already sold on wanting to learn how to do makeup.

But remember … the need to improve my makeup skills hadn’t even crossed my mind at this point.

It wasn't even a blip of a desire on my radar.

So what did the emails say instead?

(Listen in to yourself and see how this resonates with you; especially if you’re a Mom of littles, since that was the intended audience.)

The person marketing the course shared that after going through this course (she was an affiliate for it), she ….

  • Started wanting to go out with her husband more and they created a weekly date night
  • Started doing more live videos in her business, thereby increasing her engagement and revenue
  • Started feeling confident running errands spur-of-the-moment, without praying she didn’t run into anyone she knew
  • Started feeling more secure, confident, more beautiful, more capable

Look back through that list.

Was makeup ever mentioned? Even once?

Nope, not a chance.

Makeup didn’t sell this course to me.

The feelings, outcomes, benefits … the potential results in my life …. THOSE were what did it.

If you want to sell your offers (no matter what they may be) …

Don’t focus on the features.

Tell us what’s going to change for us. Show us. Describe it. Let us experience it.

THAT’s how you sell.

If you want to learn how to sell your own offers in a way that lets your audience EXPERIENCE the benefits, instead of watching their eyes glaze over as you bore them with the endless features …

…. then I suggest you sign up for this training from the best sales expert I know.

It's who I learned from.

It starts Monday.

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#2} July 2: Stinky trash + Stale lists

I’ve already started this blog post 5 different times.

In 5 different ways.

With 5 different “angles.”

This is blog post #1 out of my commitment to a month of blog posts.

If you missed the announcement yesterday, here’s the scoop …

{This blog post is a part of my Summer Snippets (S.S.) 2018 series, where I’m writing daily blog posts (M-F) throughout the month of July, with a goal to prove you can provide high-value to your subscribers, while still moving forward your business goals. }

I’ve already got doubts going through my head.

--> Who am I think what I have to say matters enough to take up this much inbox space?

--> No one wants to hear from me THAT much.

--> And what in the world have I just committed myself to? (if I’m being completely honest, the thought of “how can I still get out of this?” has come up … more than once).

Email marketing is a practice.

It’s like those unfortunate activities such as taking out the trash or doing laundry.

You can’t just do it once for the month, and check it off your to-list (unless you want a stinky house and a stale list).

However I don’t want this challenge for myself to turn into a mindless mission or a line-item on my daily routine.

It’s too easy to turn everything into a system, or a set of processes, or automate it all to the 9th degree.

Entrepreneurship isn’t about figuring out the perfect “formula” for writing a social media post that gets the most likes.

It’s not about about trying to beat the algorithm and get more “visible" all the time.

When it comes down to the heart of it, entreprepreneurship … being your own boss … running a business … it’s an opportunity to provide a solution for someone who has a real problem, that desperately needs your solution.

Still trying to find your niche? Unsure of your direction? Thinking it’s time to shift focuses?

It all comes down to solving problems.

Pick the one primary problem you’ll solve, and you’ll be halfway there.

The other half?

Finding the people who are actively pained by that same problem, and are looking for a solution.

Put more simply … the other half of the puzzle is finding your CLIENTS.

Here's my recommendation on how to make that happen ...

Register for: How to Get More Clients for your Business {free training series} hosted by my personal mentor, Kendrick Shoppe (sales expert extraordinaire).

She'll cover:

  • The #1 Mistakes That Are Costing Your Business Money & How To Correct Them
  • How To Create Stronger Calls To Action So That You Hear YES More From Your Prospects
  • A Tool To Use So That Selling NEVER Feels Icky Again
  • Sales Secrets and what every sales message you send must do
  • How To Have An Effective “FREE” Session and increase Your Yeses By 50%
  • What to do when you hear “I can’t afford it”

Kendrick does value right. Starts next Monday. Don't miss this one.

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#1} July 1: Summer biz slumps, hiding out + 30 days of commitment

Adventure camp, lake days, summer swim team, dinners outside, beating the humidity the best we can … anyone else letting business take a “back-seat” this summer?

I’m all about honoring season of life, and for me June traditionally represents a time of “play” for me …  school has just let out and it’s time play in life and play in business.

So what’s the look like, specifically around business for me?

It’s fewer outward actions … fewer emails, fewer social media posts, fewer launches, fewer forms of outward interaction.

And it’s MORE internal creation and “play.”  

For me that looks like …

  • closing out the final month with the 9 women who I’ve had the pleasure to mentor for the past 6 months in my Live More Mastermind

  • live Zoom-call style teaching each week with my Overlooked 2 Obsessed {o2o} beta program members (we’re 4 weeks in and I’m loving this style of course creation!)

  • Trying out new list building strategies (promoted pins are currently getting me subscribers for $0.60-0.80 per person. #WIN)

  • Putting my skills to the test with a small email list of 250 that I’ve built in a non-business related category just for fun to test my email-based audience building and sales skills. (I’ll share results when my “test” is complete!)

It’s been fun. It’s been low pressure. It’s the type of month that gets me back to my love for online marketing, testing out strategies, tweaking, and playing to see what works.

Next month for July I’m continuing the theme of business and life “play” (a.k.a. challenging myself, trying new things, etc.)  in two ways, and for this coming month, I’d love to invite you to be a part of it with me!

Way #1 (play in life):

I’m joining my friend, Adrienne Dorison’s, free pop-up FB group called Camp Commit where she’s inviting everyone to spend 30 days in July (officially starting July 9th) to recommit to a PERSONAL (no business goals allowed!) goal that you’ve been wanting to conquer.

Think ONE (she’s a stickler … only 1 goal :)) in an area like fitness, nutrition, relationships, spirituality, finances, personal growth).

Like I said, it’s totally free, she just asks that if you’re in, that you’re really ready to be in the group, showing up, and of course COMMITTING. I mean this is Camp Commit.

I’m starting my personal commitment TODAY since I’ve got family vacay starting on July 31st and I want to be complete by then.

Intrigued as to what mine is? Join me in the group! (I’ll be posting mine there.)

Way #2 (play in business):

For the month of July I’m committing to sending 1 email per day to my list (that’s you all), Mondays through Fridays.

My ultimate goal? For you to NOT feel like “Summer! Why are you “torturing” us with an email every day?” LOL. And instead feel like you’ve spent a few minutes being inspired, motivated, educated, or otherwise entertained by the time you spent reading my email that day.

To prove that it’s possible to promote in a way that makes you still want to open and read.

Because the value is to be had before any link has ever been clicked.

I’m treating this as a challenge to myself. How can I write VALUE for a 20 full days (weekdays of the month), enjoy the creative process, while using this as a profitable strategy in my business?

Some emails may be short. Some may be longer. Some may be sent out at 10pm at night because that’s simply when I got to it that day.

But regardless I’ll be testing my email skills (and my commitment) to making this happen.

Up for being a part of my fun little “test”? I’ll see you tomorrow.

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

[Say Yes Sales Series] Tip #10: 6 Simple Tweaks to Create a Sales Page that Converts

[Say Yes Sales Series] Tip #10: 6 Simple Tweaks to Create a Sales Page that Converts

There is an entire art to creating a sales page.  

You’ve got sales psychology, and copy, and design, and a whole matrix of things to think about.

But if you have a current sales page, or you’re working on creating one, what I can do is give you 6 quick tips around things to look for on your sales page, that when implemented, have the potential to exponentially increase your sales results.

So let’s dive in! The first thing to check for is ...

[Say YES Sales Series] Tip #9: Sales Strategy - 3 Techniques to find the Power Benefits

 [Say YES Sales Series] Tip #9: Sales Strategy - 3 Techniques to find the Power Benefits

Want to know the number one reason that an offer doesn’t sell?

It all has to do with BENEFITS.

The person selling the offer doesn’t really understand the benefits themselves, and they are not able to present the benefits clearly to their audience.  

Therefore, the potential client has no idea why they should even consider buying the offer because they don’t understand what’s in it for them!

We can’t promise someone that something is going to work for them 100%.

But we can promise that we’re going to give them all of the tools, knowledge, and info to be able to do it.

[Say YES Sales Series] Tip #8: The 7 Step Profitable Sales System to Gain more Clients Online

 [Say YES Sales Series] Tip #8: The 7 Step Profitable Sales System to Gain more Clients Online

Too often when we are thinking about working on our sales strategy, we think ONLY of the sales conversation or discovery call, or we think ONLY of the sales page and our conversion rate.

When in reality sales strategy starts WAY before our prospect ever gets to a decision point, like a sales page or sales call.  

So many other touch-points should have contributed to their sales experience with us prior to reaching that point, that the call or the sales page is pretty much a formality!

If you’re doing this right, that potential client has likely already made their decision based on all the other sales touch-points along the way.

And now it’s just a matter of saying YES or pushing that BUY NOW button!

[Say YES Sales Series] Tip #7: How to Attract Paying Clients through Passive Prospecting

 [Say YES Sales Series] Tip #7: How to Attract Paying Clients through Passive Prospecting

Imagine putting out an offer tomorrow, knowing that you’ve already got an engaged audience that can’t wait for it to come out!

They already know you, have an interest in what you do, and are automatically going to have at least some level of excitement about your offer just because YOU are the person who put it out.

How amazing would that feel?

Well, that’s absolutely possible.

And you create a situation like this through a system called PASSIVE PROSPECTING.

[Say YES Sales Series] Tip #6: The Secret Sales Equation Strategy

[Say YES Sales Series] Tip #6: The Secret Sales Equation Strategy

There is a simple equation that anyone selling anything must know like the back of their hand.

It’s going to drive EVERYTHING that you create to market your offer:

  • your emails

  • your social media

  • your sales conversations

  • any type of content that you create designed to promote your offer

You know what the equation is?

It’s Pain Points + Features = Benefit

Confused?

Want to know exactly how to use this in your business?

Keep reading to learn how to use this sales equation to position your offer as a no-brainer, must-have to your potential clients ...

[Say YES Sales Series] Tip #5: The Top Mindset Strategy for More Feel-Good Sales

[Say YES Sales Series] Tip #5: The Top Mindset Strategy for More Feel-Good Sales

Here’s the thing .....  

There is a high percentage chance that your mindset around sales is one of the biggest factors that is keeping you from making more money in your business.

Let me ask you this ….

When you hear the word “sales” what type of words come into your head?

Does it sound anything like …. icky, sleazy, slimy, gross, pushy, bully?

Yes?

Don’t worry, you’re not alone ....

[Say YES Sales Series] Tip #4 The Most Powerful Sales Words that Work

[Say YES Sales Series] Tip #4 The Most Powerful Sales Words that Work

Do you know what the number one word that sells is?

It’s your customer’s name!

You’ve got to personalize your marketing if you want to get better sales results!

And it’s not just their name that matters.

If you’re connecting with someone on a discovery call or through a personal email, do your research FIRST.

Keep reading for all my best tips to personalize your sales + increase conversions ...

[Say Yes Sales Series] Tip #3: How to Get More YES’s with a Proven Sales Follow up System

[Say Yes Sales Series] Tip #3: How to Get More YES’s with a Proven Sales Follow up System

When it comes to SALES, you CAN'T GIVE UP!

Now let’s be clear …

This isn’t about pressuring people to buy something that they don’t want or need.

And it’s not about pestering someone until they give in.  

{That’s icky and no one wants that.}

Being a pest or hounding someone for a sale is the best way to turn them off from EVER wanting to buy from you in the future.

So what does this mean to not give up?

[Say YES Sales Series] Tip #2 How to Create Sexy Sales Phrases That Sell

 [Say YES Sales Series] Tip #2 How to Create Sexy Sales Phrases That Sell

Here’s the thing. Nobody cares about how your offer works.

Not really.  

It doesn’t matter how many modules you have in your online course. The number of training videos that are included. The worksheets you’re giving them. The exact format of the calls.

None of that matters ...