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Pinterest marketing has the potential to be HUGE for your business, no matter if you're an online entrepreneur or a locally based small business!
It’s a way to effortlessly drive targeted traffic of your ideal clients to your website, and I have no doubt it will quickly become the most powerful social media platform that you use for your business (if you use it strategically!)
Once you have your Pinterest presence optimized, it will only take 30-60 minutes per week to keep this powerhouse marketing machine running for your business. It’s literally going to drive traffic, leads, and clients to your business website or blog while you sleep!
Before we get started started, don't miss signing up for my FREE 5-day Pinterest for Business course.
This free course (that over 1,000 students have already joined!) is going to give you a complete step-by-step strategic plan to take your Pinterest marketing to the next level for your photography business.
Now let’s get started by taking a look at the 7 key items you need to check and update in your Pinterest profile for optimal results!
1. Profile Image
Your profile image is a small, but powerful, way to stand out and get noticed on Pinterest. If you have a "driver's license" style, face forward headshot, that's pretty unremarkable.
We want people on Pinterest to notice when they start seeing multiple, useful, informative pins that are ALL coming from you. That's going to make the person that much more likely to follow you, because they REMEMBER you!
Here are some examples of strong Pinterest profile images:
Notice some similarities between them?
They are all of a person and not a brand logo (unless you area larger company with a team, people want to connect with YOU, and who you are).
None of them are "beauty shots" or looking right at the camera.
The background is either white or a solid color.
There is something of interest - a prop or hands in a pose.
These are the types of images that *stand out* and show off your creativity as an entrepreneur and business owner. Ideally, you'll be using the same profile picture across all of your social media platforms to gain recognition!
Your username is in your Pinterest profile's URL. The key here is to make it easy for people to find you across all social media platforms with an easy-to-remember handle.
Optimal length is between 3-15 characters.
Spelled using traditional spellings (or some initials if your business name is long)
Matches your username on Twitter, Pinterest, Periscope, etc.
3. Business Name
Your business name is KEY to your Pinterest strategy. Don't miss this one!
Includes your name or your business name (or both!). OR clearly describers the type of business that you run (like in the above example). Determine how you want to be known or what potential clients will most easily recognize.
Includes keywords. Even though the majority of your business name section will not show up on your Pinterest profile page, it WILL increase your "findability" when someone searches for those keywords.
* If you are a locally based business owner, consider including your location in your business name.
Brittany Connor Photo | Wedding and Engagement Photography Salt Lake City
4. Social Profiles
You have the option of connecting your Facebook and/or Twitter account to your Pinterest page. However, you can only connect your Facebook personal profile (not your business page). So I wouldn't suggest connecting Facebook unless you have your personal profile set up for business purposes.
If you are active on Twitter, I would suggest connecting your Twitter account. Pinterest is not the most "social" of social media platforms and does not make it the easiest for Pinners to communicate with each other. Twitter gives you a way to continue the conversation.
Double check to make sure that you have your correct website URL listed on your profile. Then it's time to confirm your website and ensure you have a business Pinterest account. This is very important step to give you access to Rich (branded) pins.
If you're not sure whether you have a business account or not, look in the upper lefthand corner of your Pinterest page. If you see a drop down Analytics menu, then you're a business account. If not, then you need to convert to a business account.
To convert, go to: https://business.pinterest.com/en and click the link "Already have an account? Convert now"
Check to ensure that your website is confirmed by going to the "Edit Profile" button in the upper right hand corner of your Pinterest page. If your website is confirmed, beside your URL you'll see a check mark and "site confirmed". If it's not, there will be a button to click to confirm it.
To Confirm your Website:
If you have SquareSpace, then Pinterest has an integration system already set up with SquareSpace. Reference this article to learn how to connect your SquareSpace page with your Pinterest account: https://support.squarespace.com/hc/en-us/articles/206543577-Using-Pinterest-with-Squarespace
If you have WordPress, I suggest using the Yoast SEO plugin, which allows you to easily confirm your website with Pinterest, without dealing with coding.
6. Rich Pins
After confirming your website, if you do not see that pins from your own website are now Rich pins (containing the blog post title and your logo directly under the pin image, and before your description), then you'll want to use the Rich Pins Validator: https://developers.pinterest.com/tools/url-debugger/
On the validator page, enter the direct URL to one of your recent blog posts, and click "Validate." (a specific blog post URL; not your main blog URL)
You should then receive validation that your Rich pins have been approved and are on Pinterest, if you've followed all the steps correctly to confirm your website.
7. About Section
You have 200 characters to use in your About section. I suggest including two specific items in this section:
A What, Who, and How sentence that gets super specific on what your business offers.
For example: “I am a fine art engagement and wedding photographer located in Salt Lake City, available for worldwide travel.”
A special "freebie" offer that entices people to click through to your website. If you currently have "freebie" that you deliver to people who sign up for your email list, then now is the time to promote it!
The key to doing this effectively is to use a bit.ly link. Since the link in your about section is not clickable, it's important to make the link as easy to remember as possible. Here's an example of this in action, in my own bio:
If you're unfamiliar with bit.ly, it is a free service that shortens a complicated (aka long) URL into a short bit.ly link. The key is to customize your bit.ly link using a keyword that makes sense for the link that you are promoting.
If you don't have anything to offer to your readers yet through a bit.ly link, don't worry about it for now! Just use your what, who, and how sentence for your about section.
Now you didn't think you were done yet did you?? :) ....
Setting up a Pinterest List Building System
Now that you have a powerful Pinterest profile all set-up, it's time to put a system in place that drives people from Pinterest to your blog or business website, and secures their subscription to your email list.
Step 1: Create the blog post
Your blog content is at the heart of this system. You must create a blog post that is of interest to your target market.
Try to include actionable tips that can be implemented right away (think step-by-step, DIY, etc.), and don't forget the headline! Spend some time to ensure you have a highly intriguing title for your blog post.
Step 2: Create a Content Upgrade
Think about what a reader of your blog post would need, to be able to implement the strategies or information that you provided in the blog post. How can you provide a highly valuable piece of content that will propel them forward?
This is your content upgrade, or "freebie," that you'll offer in exchange for the reader providing their email address to receive it.
Step 3: Design the Pinterest pin
Next step is to design a Pinterest pin that leads Pinners back to your blog article. Be sure to create a vertical image that includes a text overlay with the intriguing blog post title. Your pins should include bold text and easy to read fonts, to cater to the large audience of mobile Pinterest users.
Work to create a branded Pin image style template that you can reuse over and over again for future blog posts. This consistency will help you gain brand recognition for your Pins on Pinterest.
If you need help creating your Pinterest-optimized Pin templates, I offer a set of 10 fully editable templates created in Canva, that you can easily tweak to match your brand. Find out more about the the template pack by clicking HERE, or on the image below.
Step 4: Optimize your Blog Post
Every blog post should have a goal, or the action that you want a reader to take next after reading the post. In this list building system, your goal is to have the reader opt-in to your email list. Therefore, your blog post should be optimized to achieve this goal.
You can encourage opt-ins by implementing a strategy such as including multiple clickable buttons throughout the blog post that lead to the freebie. Another powerful strategy is showing a visual representation of the freebie within the blog post.
Step 5: Develop the Relationship
You’ve got the new subscriber to your email list (I use and LOVE ConvertKit for my email system of choice), but your work has just begun! Once you've provided the freebie that you promised, don't let their email "go stale." New subscribers must be indoctrinated to your business, and it's time to start growing your know, like, and trust factor with them.
Considering implementing a welcome email sequence, where you provide the "freebie," and then follow up with some of your best blog content and resources in future emails.
Once you've set up your Pinterest list building system for your blog, as long as you maintain an active presence on Pinterest, your system will continue to work for you for months (even years!) into the future.
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