[Say YES Sales Series] Tip #6: The Secret Sales Equation Strategy

 Say Yes Sales Strategies! This week's sales tip for online entrepreneurs is all about using features and benefits to create a powerful sales equation for your offer.  When you can present your offer in a way that speaks directly to your client’s pain points, you’re guaranteed to close more sales! Learn how in this blog post. 

This post is Tip #6 of my signature series "52 Weeks of Simplified SAY YES! Sales," in which you'll learn the 52 exact (super simple!) processes, strategies, and techniques to skyrocket your sales + bring in more clients in a way that feels amaze-balls to YOU! Sign up to gain access to all 52 sales strategy tips, an implementation guide, and a complete breakdown of my $30K+ launch with no ad spend. 


There is a simple equation that anyone selling anything must know like the back of their hand.

It’s going to drive EVERYTHING that you create to market your offer:

  • your emails

  • your social media

  • your sales conversations

  • any type of content that you create designed to promote your offer

You know what the equation is?

It’s Pain Points + Features = Benefits

I’ll say that again …. Pain Points + Features = Benefits.

Pain Points can be described as what’s showing up in your customers or clients lives before they come across your offer? (SYMPTOMS)

Features are the solution. The cure to their problem. Your offer that is going to fix everything up. (SOLUTION)

Benefits are simply the results.  Does your offer save them time, money, fulfill their dreams, or provide them with help in achieving their vision/purpose? (RESULTS)

When you’re able to tie together this sales equation: Pain Point + Features = Results your potential clients and customers are going to feel like you are “in their head” because you understand them SOOOO well.  

And there’s no better place to be to close those authentic sales!

WATCH THE VIDEO BELOW (or grab the transcript) TO DIVE DEEPER INTO HOW TO USE THIS SIMPLE EQUATION IN YOUR OWN BUSINESS, AND CREATE MORE "SAY YES" SALES IN THE PROCESS!

Prefer to Read the Video Transcript?

Do that HERE

Master your marketing, skyrocket your sales, and sell your "thing" like hot cakes.

Join my signature FREE series "52 Weeks of Simplified SAY YES! Sales," and learn the exact (super simple!) processes, strategies, and techniques to skyrocket your sales + bring in more clients in a way that feels amaze-balls to YOU! 

Here's what you'll get for FREE:

  •   52 Simple to Implement Sales Strategies Checklist: improve your conversions, clients, and income each week of the year with a brand new, easy to do sales tip for more YES's every time! 
  •   Behind the Scenes of a $30K+ Launch: swipe my exact email sequence and strategies that brought in $30K+ with 0 ad spend!
  •   New Sales Tweak Video each Week: at 5-10 minutes long, it's easy to fit into your day + get results right away! 
  •   Weekly Implementation Guide: making it a no-brainer to utlize each powerful technique in a way that's specific to your business.
  •   Optional upgrade access to a private membership with Q+A calls, member spotlights, guest experts, private trainings, + more!

Summer Tannhauser

I'm Summer! I help LadyBOSS entrepreneurs build their dream businesses through rock solid action + advice, with more happiness, less overwhelm, and full of freedom.