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There is a simple equation that anyone selling anything must know like the back of their hand.
It’s going to drive EVERYTHING that you create to market your offer:
your social media
your sales conversations
any type of content that you create designed to promote your offer
You know what the equation is?
It’s Pain Points + Features = Benefits
I’ll say that again …. Pain Points + Features = Benefits.
Pain Points can be described as what’s showing up in your customers or clients lives before they come across your offer? (SYMPTOMS)
Features are the solution. The cure to their problem. Your offer that is going to fix everything up. (SOLUTION)
Benefits are simply the results. Does your offer save them time, money, fulfill their dreams, or provide them with help in achieving their vision/purpose? (RESULTS)
When you’re able to tie together this sales equation: Pain Point + Features = Results your potential clients and customers are going to feel like you are “in their head” because you understand them SOOOO well.
And there’s no better place to be to close those authentic sales!
WATCH THE VIDEO BELOW (or grab the transcript) TO DIVE DEEPER INTO HOW TO USE THIS SIMPLE EQUATION IN YOUR OWN BUSINESS, AND CREATE MORE "SAY YES" SALES IN THE PROCESS!
Prefer to Read the Video Transcript?
Master your marketing, skyrocket your sales, and sell your "thing" like hot cakes.
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