This blog post is a part of The Live More, Work Less Blog Series where we're featuring real entrepreneurs at all stages of business that are actively pursuing the creation of a business that aligns with, and supports their ideal lifestyle, rather than working against it! REAL Entrepreneurs. REAL Stories. REAL Life.
Our hope is that this series inspires you, motivates you, and encourages you to re-examine your own definition of business + life success! You can explore the full index of featured entrepreneurs in this series HERE.
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1. WHO ARE YOU? TELL US A LITTLE MORE ABOUT YOURSELF ...
Jenni Waldrop, I'm currently living in Manchester, UK...but I'm a digital nomad with about three addresses right now. I'm the "Etsy Sith Lord" behind the Fuzzy and Birch blog.
2. WHAT DO YOU DO? TELL US MORE ABOUT YOUR BUSINESS.
I teach people how to turn their crafts into full-time income, primarily through Etsy. I'm a blogger first, Etsy seller second (I switched to suit my lifestyle when I started moving around) and a budding YouTubber third 😊
3. A COUPLE QUICK QUESTIONS FOR FUN ...
+ Favorite morning drink? MATCHA -- all the matcha!!!
+ Introvert or Extrovert? Extrofreakingvert
+ Currently obsessed with ... Making Pom Poms
+ Word or theme of the year? Smash the Patriarchy?
+ Favorite indulgence? RuPaul's Drag Race Marathons
4. WHAT DOES IT MEAN TO YOU TO CREATE A LIVE MORE, WORK LESS BUSINESS + LIFESTYLE?
I worked 14 hour days for around 2 years (weekends and all) before I decided that this was some bullshit. Lisa Carpenter reset me, and I began changing my business to suit exactly what I wanted out of my days. Now I work between 2-5 hours per day, usually around 4 days per week, sometimes 5.
Making the initial changes was painful, and I struggled to disconnect with the things I thought I "needed" to do. But after about 2 months, and A LOT of international travel, I gave up the ghost and began cutting away all the excess until I could technically get away with working 10 minutes a day.
5. WHAT ARE SOME STEPS YOU'VE TAKEN IN YOUR BUSINESS TO INTENTIONALLY MAKE IT MORE ALIGNED WITH THE WAY YOU DESIRE TO LIVE YOUR LIFE?
I've automated A LOT -- if it can be automated, I set that up FIRST. If it can't be automated, I'll set up a system for it, and I'll work to improve and speed up that system until it's either FUN to do, or virtually painless because it takes so little time.
I do a lot of research when I change something, so I'm completely 500% sure when I move forward -- after all, second guessing yourself is by far one of my biggest time eaters.
6. WHAT'S YOUR "WHY" FOR PURSUING A LIVE MORE, WORK LESS BUSINESS?
I realized that while my brain is happy working all the time, it's not very fulfilling to have no hobbies, no social interaction, and no time to do anything on the weekends.
Last October, I was watching all my friends carve pumpkins when I thought to myself "I'm never going to have time to celebrate a holiday again." -- I thought that this was just a sacrifice you have to make as an entrepreneur. I assumed I just had to give up those parts of my life.
When I realized that wasn't the case, and I was essentially CHOOSING to torture myself, everything lifted -- the whole point of creating this business was to free myself from schedules and "have to's". Now's the time: if I don't start changing things for myself, then they'll always stay the same.
7. HOW DO YOU CURRENTLY STRUCTURE YOUR WORKDAY OR WEEK?
I wake up and do my morning routine (30 minutes). Then I will do my most brain-intensive tasks first: writing, video editing, anything that's mentally dense.
After that, I'll normally have lunch and watch about 20-30 minutes of Netflix or YouTube. Then I'll do my once per day email check. By now, it's normally 3pm, and if I'm crashing I'll have a tea or go for a walk (or both). Then I'll get back on the computer and finish off anything that's left in my day, lay out some tasks for tomorrow, and do any research I need to do for future projects.
For my evening routine, I like to make (or go get) dinner, and sit in front of the TV while doing some sort of crafty thing, like making pom pom encrusted items, or trying out a new craft. Sometimes I'll go for a walk again, or go meet friends in the city.
8. WHAT TYPES OF HOBBIES, ACTIVITIES, AND OTHER FUN THINGS DO YOU INTENTIONALLY INCLUDE IN YOUR LIFE OUTSIDE OF YOUR BUSINESS?
I like to travel -- particularly road trips. As an Etsy seller, I'm pretty crafty so I've learned to do pretty much every technique you'd ever need to print on fabric or hard materials like ceramic. Currently I'm obsessed with making pom poms and painting little rocks. I also like to rock climb, swim, and spin.
9. WHAT DO YOU FIND AS THE BIGGEST STRUGGLE IN YOUR ONGOING QUEST TO BUILD A LIVE MORE, WORK LESS BUSINESS + LIFESTYLE?
The logistics of building a business while taking more time off can be trying sometimes. It's a mindset really -- you have to know when it's time to let your brain go nuts, and when it's time to say "shhh, we're done for the day. You can do this tomorrow."
Jenni Waldrop used an Etsy shop to free herself from the chains of corporate slavery. A 6-figure seller of sarcastic home decor, she now teaches other women how to turn their crafts into full-time income.
You can find Jenni online HERE: blog.fuzzyandbirch.com
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