How to Create a Pinterest Strategy for your Handmade Business

How to Create a Pinterest Strategy for your Handmade Business

Do you wish that you could sell more products without spending so much time marketing?

When I ran a handmade business, getting my products out there was a chore and, not to mention, it was super difficult to get them seen! I wanted to spend more time creating my products (my true passion), rather than struggling to market them for sales.

That was before I discovered Pinterest. Once I learned about Pinterest, a whole new world opened up for me. I was able to create a pin and get product sales from that single pin for months! Because of how little time it took to pin and market my items, I could actually focus on doing what I loved...creating and designing new products.

9 Lessons Learned from Creating my 1st Online Course

9 Lessons Learned from Creating my 1st Online Course

Planning, creating, launching, and running an online course? It’s a HUGE endeavor. And even that’s kind of an understatement!

So I’m ecstatic to announce that I’ve reached a milestone today at Lady Boss League that has been a long time in the making. My inaugural class of students just finished their final day of lessons in my first online course, Pintastic Profit Plan.

Cue the bells and whistles…we made it!

I first decided that I was going to create an online course about Pinterest marketing in December of 2015, and everything that I’ve done since then has almost solely been related to the course. Whether it was list building, or pre-selling, or webinars, or content creation, it all revolved around Pintastic Profit Plan.

This whole process has been MUCH more time consuming, all encompassing, and stress inducing than I thought it would be.

[GUEST POST] The Control Freak’s Guide to Outsourcing Pinterest

[GUEST POST] The Control Freak’s Guide to Outsourcing Pinterest

You finally decided to take Pinterest seriously.

Why? Because you're a lady boss who makes good decisions, dag-nab-it! Plus, you want a piece of the pie that’s generating leads + attracting new traffic + building email lists, amirite?

You go ahead and do "all the things" to claim your Pinterest success: you create your strategy, you set up all your boards, you network with fellow Pin-heads, you choose a scheduler to help you create that consistent online presence...

Until the couple hours a week you used to dedicate to Pinterest turns into an everyday thing and you realize that the social media platform has a way of becoming a serious source of time-suckage and is taking your attention away from running your business.

[GUEST POST] How to Make a Stunning Pin for Your Blog Post

[GUEST POST] How to Make a Stunning Pin for Your Blog Post

Today, I’m going to teach you exactly how to create awesome pins for your blog posts by following the basic rules of graphic design and making use of the free program Canva.

Canva: Your Favorite Free Design Resource

Before we dive into the tutorial, let’s talk a little bit about exactly what Canva is. If you haven’t heard of it before, it’s a free online design program that allows you to create gorgeous graphics for your blog and social media accounts (or for whatever else you want!).

One awesome thing about Canva is that they have pre-made sizes that are optimized for each social media site. For example, all you have to do is click one the one that says “Pinterest,” and it opens up a blank graphic that’s already the correct size for that platform, 735px by 1102px.

[GUEST POST] How to Delegate your Blog Posting Process (saving hours + your sanity!)

[GUEST POST] How to Delegate your Blog Posting Process (saving hours + your sanity!)

When I ask people what they’d delegate first if they hired a virtual assistant, one of the most common answers is blog posts!

Now, some people will actually delegate the entire process of writing and scheduling, but most people just want to focus on the content creation and then not deal with the rest of the process. I am definitely in the latter camp! When I was working with a VA, I delegated out all of the scheduling of blog posts and newsletters.

The reason this is such a hot item to get off of your plate is because editing and formatting and scheduling and sharing the blog post can eat up so many hours.

[RECAP] The Real Stats, Numbers, and Strategies behind my First (5K) Launch!

[RECAP] The Real Stats, Numbers, and Strategies behind my First (5K) Launch!

LAUNCHING ...

for some it's a word they would like to avoid at all costs, but see it as a necessary evil.  For others it's a time of excitement, goals being accomplished, and high energy and excitement.  

For me .... I had no idea!  

This is a recap of my very first launch ever! I'm breaking down the exact numbers in terms of my email list, launch sales, total revenue, and the exact plan I used to bring in close to 5K during my first time ever launching a paid course.

It's not the crazy huge revenue numbers that you often see splashed all over the internet, but I hope that it's just the right combination of "WOW! That's a great accomplishment!" and "WOW! That's totally achievable .... I could do that!"

[CASE STUDY] 4000% Growth + 1K followers in less than 30 Days on Pinterest

[CASE STUDY] 4000% Growth + 1K followers in less than 30 Days on Pinterest

If you're in the online business world, and don't know Mariah Coz. Well, you're missing out BIG TIME.

And let me rephrase that statement.

If you're ...

  • a blogger that is looking to monetize (without salesy ads + promos)
  • starting a side hustle that you hope one day will give you freedom from your 9-5
  • a stay-at-home Mom that dreams of creating passive income from a laptop
  • a business owner (PERIOD)

You NEED to know Mariah Coz from Femtrepreneur.co.

How I used a Challenge to Create Major Email List Growth (in less than 30 days)

How I used a Challenge to Create Major Email List Growth (in less than 30 days)

I don't know about you, but I'm a total sucker for case studies, recaps, and knowing exactly how a certain strategy is working out for another entrepreneur.

So I'm sharing with you a total recap of my recent 14 day #PinProfitChallenge. I've got not only the actual stats from the challenge ... participant numbers, my strategy for getting opt-ins, email open rates, and whether it was "worth it" ... but I'm also sharing major Pinterest success stories from actual challenge participants (I'm talking 900% growth rates in 2 weeks time. What?!)

Let me get started by saying that hosting this challenge was by far the most successful list building strategy that I've implemented to date in my business - the most new subscribers, in the least amount of time. (BUT it was also one of the most time intensive.) So let's break it down ...

The Top 3 Reasons Why you can't find time to post on Social Media (+ how to fix it!)

The Top 3 Reasons Why you can't find time to post on Social Media (+ how to fix it!)

We all know we're suppose to be doing it.  Social media.

The holy grail of business owners everywhere .... and especially for creative entrepreneurs and bloggers.  Heck, some people don't even blog any more. They just post on Instagram.  

Gone are the days of blasting your audience with promos.  

Buy this .... Sale on this .... To have any true impact on social media you've got to be giving, interacting, sharing the love, and connecting with your audience. 

Whew! And who's got time for that?  

5 Reasons your Social Media Followers are NOT turning into $$$ Profit (and what to do about it!)

5 Reasons your Social Media Followers are NOT turning into $$$ Profit (and what to do about it!)

Social Media.  It's one of those things that you likely have a love/hate relationship with.  

You know social media is crucial to getting visible and in front of your ideal clients.  But you also know that it takes So. Much. Time. 

So you're plugging away ... tweeting to your heart's desire, keeping a sharp eye out for the perfect Instagram shot, trying to "provide value" in Facebook groups.  You've heard all the advice, you're committed to consistently showing up on all your favorite platforms (2016 resolution any one?), and guess what ... your follower numbers are growing.  Your fan numbers are slowly creeping past the number of people that you follow.  Woohoo! (For anyone who has recently built their following from scratch, can I get an amen?!)

BUT ... are you profiting from you efforts?

29 Tips + Tricks from my 1st Webinar (with all free tools) and How you Can Do the SAME!

29 Tips + Tricks from my 1st Webinar (with all free tools) and How you Can Do the SAME!

Earlier this week I hosted my first webinar ever!  If you're not familiar with the term, basically it means I presented a live workshop by video to an online audience. Eek! Talk about a rush!

Webinars are kind of all the rage right now, and even if you're not one into following the "cool kid trends," I believe webinars are going to be around for the long run.

Think about it.  

You've been following someone's blog or brand for a few months.  Maybe you've re-tweeted a couple of their posts, participated in their Facebook group, and in general you're pretty much pickin' up what they're throwin' down.  

But really do you know that person yet?  

They are still just a face from that perfectly styled, totally profesh photo posted on their website.  Are you really feeling a strong connection to that static smile?  

FREE Pinterest Live Workshop: How to EXPLODE your Email List + Convert Paying Clients with Pinterest!

SUMMER TANNHAUSER PRESENTS ...

"THE PINTEREST LIST BUILDING BLUEPRINT"

The Step-by-Step System to EXPLODE your email list (+ convert paying clients) with Pinterest!

Plus a Live Q + A Session


Oops this webinar has already ended!

Would you like to sign up for my free 5 Day Pinterest Power eCourse instead?


The Top 5 Little Known Ways to STAND OUT on Pinterest

The Top 5 Little Known Ways to STAND OUT on Pinterest

If you're just getting started using Pinterest as a marketing tool for your business, you may feel like you're kinda invisible and "getting lost" in the sea of beautifully designed images and helpful articles.  Maybe you're worried that you won't be able to gain traction for using Pinterest as a *REAL* marketing platform until you have thousands of followers (which truthfully aren't the quickest to gain when you're just starting out).

The good news is that you can put those Pinterest fears and worries to rest! 

I'm here to tell you that with a little strategic planning and elbow-grease, Pinterest will become the most powerful marketing machine for your online business that you have EVER known.  AND you can totally utilize it's power with small follower numbers! 

FREE Pinterest Course: The Ultimate Guide to Building a List, Capturing Leads, and Securing Paying Clients with Pinterest!

FREE Pinterest Course: The Ultimate Guide to Building a List, Capturing Leads, and Securing Paying Clients with Pinterest!

Hi to all the lovers of Pinterest out there (like myself!).... or maybe you don't yet realize how much you're going to love it …. either way this is going to be right up your alley!

I'm not talking pins filled with cupcake recipes and holiday decorations (unless that's your business focus, and then you keep right on rocking it).

I'm talking using Pinterest in a strategic way that's going to generate traffic to your website, convert that traffic into leads, and ultimately result in paying clients. THAT'S the reason I love Pinterest as an entrepreneur!

I've been working on a way to share my Pinterest knowledge and how I've almost exclusively grown my client list in my online-based travel business through Pinterest generated leads. And this is what I've come up with:

FREE Pinterest Course + The Ultimate Guide to Canva for Creating Viral Pinterest Images

There are certain images from your favorite creative online entrepreneurs that seem to be appearing all over the internet.  You know the type I'm talking about.  They have a bright and bold background (of course beautifully styled!), along with a powerful text overlay headline that is mucho intriguing.  Something like:

How this Single Mom Blogged her Way to 6 Figures

13 Things you Should Never Post on Social Media

9 Ways to Be Insanely Productive

Match these enticing headlines with a powerful background image, and you've got a match made in heaven for driving traffic (and potential clients) to your website. 

All you need to add is the most powerful social media platform that sends traffic, leads, and paying clients your way while you sleep.  Sound too good to be true?

9 Steps to Create a Successsful Social Media Plan from Scratch

When you glance at your Twitter account does it fill you with dread because you realize you haven't posted for a week? (that's like an eternity in Twitter time) Do you post a picture to Instagram of your kids since you just can't bring yourself to style up a photo shoot that day?

No more random posting of updates here and there (that really have no purpose to start with). It's time to have a social media plan that makes the moolah roll in!

The number one thing to know about social media: Just posting for the sake of posting isn't going to do you any favors.

You're got to have a strategic plan for each and every update that is driving your clients towards taking the action that you want them to do (aka putting down the dough!)

9 Must-Do Steps to Conquer your Inbox Once and for ALL

Ever open your computer and think "Ah, let me just check my email real quick"? 

An hour later you're still in your inbox, and you realize you haven't actually accomplished anything you set out to do! Email rarely takes the 5 minutes you planned “just to check my inbox.” 

So today I'm sharing the exact strategies and systems I have in place in my own business to help you take control of the inbox madness, and get it organized into a system.

Top 10 Essential Tools for new Creative Entrepreneurs

There are literally hundreds of "must-have" tools that different creative entrepreneurs will recommend you need for success in this online business world.  The great news is that there are plenty of key tools and resources out there that are designed to make your business and life SO much easier!

The Ultimate List of 10 MUST-HAVES for Biz Success (and Sanity) ....

How to Drive Crazy Big Pinterest Traffic with Less than 500 Followers

If you're just getting started in social media - Facebook, Twitter, Pinterest, Instagram - gaining followers is likely one of your main goals (as it should be!). People can't love you and what you do if they don't know about you!  

You're also super excited about the abundance of free strategies and tips out there that promise that you'll double, triple, or even quadruple your follower numbers.  And you know in your heart that the expert advice will likely help you, but still that little voice in the back of your head keeps nagging at you.

"Hmmm ... when you have 7 followers (that's 4 family members, your best friend, and a couple randoms) and you double it, well that's a grand total of 14 followers.  Ok, it's bigger than 7, but nothing I'm ready to get too excited about."

The Secret to Booking your First Client Online

You’ve got an idea for a business.  

You’re pumped, your creative juices are flowing, you’re making strides towards putting the framework in place for when you get your first client.  Your website is done (well at least it’s “good enough” for now), you’ve created your social media pages, you’ve wrote a few blog posts, you’re building your email list ….

But now what?  

Your doors for business are wide open, but why hasn’t anyone “walked in” and thrown down the cash?

The truth is that it’s hard to feel like a REAL business until that first paying client forks over the moolah.