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Hi, I’m summer!

 

Even though I knew something had to change in my life and business

{AND DRASTICALLY}

It wasn’t clean sailing.

I knew the internet held the answer in some way.

But I just didn’t know how.

Or what.

Or where to look.

Prior to my petcare business taking off I’d tried a few things online ... “lifestyle” blogging, opening an Etsy shop (trying to sell blinged-out pacifiers … seriously), and I’d been consuming online marketing info for as long as I could remember.

My bookshelves, podcast archives, and the download folder on my laptop were full of the stuff.

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So much consumption.  Yet so little action, up until now.

So I went back to the drawing board again.

I tried booking honeymoon trips for newlyweds.

I took B-School.

I offered business strategy consultations.

I wrote blog posts.

I designed, and redesigned, and redesigned again my website.

Some things worked. Some didn’t.

But nothing truly lit my fire. Nothing grabbed me as being “IT”.

Finally, while I was still floundering around, I wrote this blog post in which I explained the Pinterest strategy that I’d used to book clients for my honeymoon travel business, and I entered it into a blog contest on Blackburg Belle blog.

Out of 63 entries, I was one of the 5 choosen winners.

Wow.

What I wrote actually mattered to someone???

Suddenly I had people visiting my website.

I had 20 comments on the post in a matter of days.

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I was receiving emails letting me know how encouraging and helpful my post was to them.  

People were actually signing up for my email list. [Link to sign up].

And most importantly, I finally saw myself as having a skill that mattered.

I realized that I knew something that wasn’t common knowledge.   And I knew how to share it in a way with others that mattered.

From the wise words of Russell Brunson ...

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I’d found my momentum.

My spark.

That little win was the difference between me giving up again and actually giving this a shot.

In that moment, I’d found my niche. My reason. My people. What I was to be known for.

And I kept moving forward was my new found focus as a “Pinterest expert”.

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I spent 2016 and the first part of 2017 trying to do all the “right” things….

--> Building my email list through a free Pinterest course that I developed as my “signature” opt-in freebie.

--> Taking on Mariah Coz and other influencers as beta testers of my Pinterest strategy services.  

--> Developing an online course of my own and selling it for $97 to the tune of a $5K first launch and then later scaling up to five figure launches.

--> Starting to see opportunities come my way …. being featured on Teachable, on Inc.com, and on multiple summits and podcasts.

My name became a go-to resource whenever people inquired about Pinterest marketing.

Things were going fairly swimmingly.

And I had “all the things” going on.

And you’d probably think I’d found success from the outside looking in ...

But in reality my world was spinning out of control. 

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