What the F is Mindset? (+ why does it matter) for the Totally Non-Woo

What the F is Mindset? (+ why does it matter) for the Totally Non-Woo

If you're in the online entrepreneur space, I'm guessing you've heard the phrase ... "you need to work on your MINDSET."

... and if you're anything like me, you've probably also had thoughts going through your head, like ....

  • What in the world is mindset?
  • Why does this even matter to me? I'm out here conquering algorithms, creating content, and getting strategic in business.  Mindset .... MEH!
  • Isn't that one of those "WOO-WOO" concepts that doesn't really mean anything?

Let me just say, I TOTALLY understand you.

But I'm also an open-minded person + entrepreneur always looking to improve myself, my business, and my general joy in life, so I invite you to join me in figuring out the whole MINDSET thing, and how it absolutely CAN make a difference for you as well ... no crystals or craziness involved :)

Here's my take on it all ...

Facebook for Bloggers in 2017: what's working, what's not + what to do about it!

Facebook for Bloggers in 2017: what's working, what's not + what to do about it!

Working to promote your blog? If so, you might be wondering if Facebook is even worth your time.

A few years ago it was easy to marketing your content with an FB page, but these days it seems like such an uphill battle to get any real reach, that many bloggers are abandoning the platforms altogether. If you’ve felt this way, than I’ve got some good news for you!

IN THIS ARTICLE, YOU’LL LEARN THE AMAZING OPPORTUNITIES THAT FACEBOOK STILL PRESENTS FOR BLOGGERS TO PROMOTE THEIR POSTS, EVEN IN 2017.

How to Launch without it Taking Over your Life

How to Launch without it Taking Over your Life

Too often a launch of a online course or digital program can become a "big scary monster" that takes over your life.

Your mood changes, suddenly you're snapping at everyone, your family tries to stay out of your way, and you're pretty much tied to your laptop for the week. When you do try to take time away from the launch, you're constantly destratcted by trouble shooting issues on your phone and potential customer emails, that you can't ever enjoy your time.

Sound familiar? Yeah ... I've done it too. 

In this video I'm talking about how I'm refusing to let a launch take over my life, and simple strategies that you can implement to create a much more stress free launch that works WITH your lifestyle, instead of against it ...

What to do if you're Tired of Blogging

What to do if you're Tired of Blogging

Before this, I hadn't posted to my blog in more than 3 months.  

Clearly something wasn't working anymore for me when it comes to traditional blogging.  And from what I've seen posted multiple times around on social media and in FB groups ... it's not working for many of you either.  

Here's what I'm planning to do about it ...

[Passive Income Series] Take the Quiz: Is your Online Course Sales Funnel-Worthy?!

[Passive Income Series] Take the Quiz: Is your Online Course Sales Funnel-Worthy?!

Hey, hey! It's week #6 out of our Passive Income Series.  And this week is a little different! Rather than our normal video-based lesson, it's time to take a QUIZ.  Woohoo! Who else loves quizes as much as me? :)

This Quiz is especially for you if you have an online course or digitial product that you currently offer for sale, or you're in the process of creating one! After taking this quick 8 question quiz, you'll know if your course is "Sales Funnel-Worthy" .... a.k.a can it really make you $$$ while you sleep?!

If you've been following along in this series, you know that setting up an evergreen sales system is not a "quick-money" scheme, and it's certainly not the easiest thing to create (if you *really* want it to convert well).

 BUT WITH A LITTLE EFFORT, KNOW-HOW, AND HARD WORK, CREATING YOUR EVERGREEN SALE FUNNEL, WILL BE ONE OF THE BEST INVESTMENTS YOU'VE EVER MADE IN YOUR BUSINESS!

[Passive Income Series] The *real* ROI of Evergreen Courses

[Passive Income Series] The *real* ROI of Evergreen Courses

The *real* ROI of Evergreen Courses

Hey, hey! We're back for Video #5 of our 8 week Passive Income Series.  Each week I'll be posting a new video and blog post on the topic of automated sales of online courses and digital products.

Missed any of the other lessons in the series? Check them out, and then jump back in here, and let's get going with Week #5!

Week #1: Can you Really Make Money while you Sleep?

Week #2: The Top 3 Reasons your Online Course is NOT Selling

Week #3: So ... You Lauched. NOW WHAT?!

Week #4: 3 Evergreen Launch Strategies without Emailing your List! 

You'll be able to get a great recap of the week's passive income topic by reading the blog post, but if you really want to go in-depth into the content, I suggest watching the full video post below! 

3 Ways to Set up Your Evergreen Sales System Without ever Emailing your List!

3 Ways to Set up Your Evergreen Sales System Without ever Emailing your List!

3 Ways to Set-Up your Evergreen Sales System Without Ever Emailing your List!

Hey, hey! We're back for Video #4 of our 8 week Passive Income Series.  Each week I'll be posting a new video and blog post on the topic of automated sales of online courses and digital products.

Missed any of the other lessons in the series? Check them out, and then jump back in here, and let's get going with Week #4!

Week #1: Can you Really Make Money while you Sleep?

Week #2: The Top 3 Reasons your Online Course is NOT Selling

Week #3: So ... You Launched. NOW WHAT?!

You'll be able to get a great recap of the week's passive income topic by reading the blog post, but if you really want to go in-depth into the content, I suggest watching the full video post below! 

[Passive Income Series] So ... You Launched. NOW WHAT?!

[Passive Income Series] So ... You Launched. NOW WHAT?!

So ... You Launched. NOW WHAT?!

Hey guys! We're back for Video #3 of our 8 week Passive Income Series.  Each week I'll be posting a new video and blog post on the topic of automated sales of online course and digital products.

Missed any of the other lessons in the series? Check them out, and then jump back in here, and let's get going with Week #3!

Week #1: Can you Really Make Money while you Sleep?

Week #2: The Top 3 Reasons your Online Course is NOT Selling

You'll be able to get a great recap of the week's passive income topic by reading the blog post, but if you really want to go in-depth into the content, I suggest watching the full video post below! 

[Passive Income Series] The Top 3 Reasons your Online Course is Not Selling

[Passive Income Series] The Top 3 Reasons your Online Course is Not Selling

The Top 3 Reasons your Online Course is NOT Selling

Hey guys! We're back for Video #2 of our 8 week Passive Income Series.  Each week I'll be posting a new video and blog post in this format.  

Missed the first week's lesson in the series? Check out Video #1: Can you Really Make Money While you Sleep? then jump back in here, and let's get going with Week #2!

You'll be able to get a great recap of the week's passive income topic by reading the blog post, but if you really want to go in-depth into the content, I suggest watching the full video post below! 

[Passive Income Series] Can you Really Make Money While you Sleep?

[Passive Income Series] Can you Really Make Money While you Sleep?

CAN YOU REALLY MAKE MONEY WHILE YOU SLEEP?

Hey guys! I'm starting a new 2 month series running from now through mid-April about Passive Income or aka “making money while you sleep”.  Each week I'll be posting a new video and blog post in this format.  

You'll be able to get a great recap of the week's passive income topic by reading the blog post, but if you really want to go in-depth into the content, I suggest watching the full video post below!

6 Reasons Hosting a Virtual Summit is Easier than Launching an Online Course

6 Reasons Hosting a Virtual Summit is Easier than Launching an Online Course

In 2016, my infopreneur business was reaching a bit of a plateau.

Nothing was wrong; everything kept moving along as it was supposed to. I just had this desire to take my business to the next level. I wanted to elevate my exposure in my niche, grow my email list and increase my revenue fast. 

I already had ebooks, online courses, private coaching and other revenue streams. I was also already doing all the usual marketing techniques: social media, podcast interviews, and the like.

So, I decided to try something different. I hosted the Infopreneur Summit.

In just 90 days, I was able to completely launch a virtual summit from scratch, and I was simply blown away by all the benefits I reaped from this endeavor!

5 Case Studies on the Power of Pinterest Marketing

5 Case Studies on the Power of Pinterest Marketing

For the past year I've been working with students and clients to improve their Pinterest strategy, and skyrocket their traffic, leads, and sales for their businesses and blogs.

I’ve created a free 5-day Pinterest course that over 1K students have worked their way through, I’ve held multiple free online workshops, I’ve written “share-all” blog posts, and I’ve worked with hundreds of students in my signature Pinterest course, Pintastic Profit Plan.

I love when students get back to me after implementing even just 1 or 2 of the strategies that I teach, and get these incredible little “wins,” that really encourage them to keep going and fully implement a complete and strategic Pinterest strategy.

Today I want to share with you the results from 5 different people who I have worked with on their Pinterest strategy in some way.

Swipe Guide to my Top 5 Automation Systems for Business

Swipe Guide to my Top 5 Automation Systems for Business

I’m all about utilizing whatever I can to make it so I’m spending less time on the mundane, repetitive tasks in business.  On an average day I’ve got about 2-3 hours max to truly devote to business (those of you with multi-passionate business dreams, kids, or 9-5s will understand!), so I’ve really got to make sure I make each of those minutes count.

I definitely don’t have the whole “work-life” balance thing all figured out.  Sometimes my evening will be spent writing emails on the computer after the kids go to bed, rather than hanging out with hubby.  But on the other hand, some days are spent going to the zoo all day with the kiddos, rather than actually doing work.  It’s not perfect, it’s not your “normal” work schedule, but for now, it works for us!

So today, I want to share with you a swipe guide on how I’ve set up 5 different automations in my business, with the help of some pretty kick-ass systems and programs.

17 Email Marketing Lessons Learned from 1 Year with ConvertKit

17 Email Marketing Lessons Learned from 1 Year with ConvertKit

This month marks my one year anniversary of using ConvertKit in my business. Now maybe that seems over-dramatic to mark the anniversary of a software system in my business.  

But honestly it’s one of the major reasons that I’ve found success in the online world.  

I opened Lady Boss League in August of 2015, and like most of us, I got started on the free MailChimp plan.  I mean what’s not to love about free, right?  Well, there turned out to be a lot not to love.  

I knew going in that a big strategy of mine was going to be to build my email email by using multiple “freebies” or “content upgrades,” as well as creating an automated free email sequence mini-course.  I soon found out that even with the MailChimp automation feature (which was going to cost me $15 a month), the whole process was clunky, time consuming, and built on a bunch of “work arounds,” which wasn’t really how I wanted to run my business

The 5-Step Funnel to Book Clients on Auto-Pilot

The 5-Step Funnel to Book Clients on Auto-Pilot

If you’re been following the latest “catch phrases” in the marketing world, you know that FUNNELS is one of the big ones right now.  

Normally I’m pretty against doing anything just because it’s the “cool” thing to do. But this time around, I’m totally on board with the power that a funnel can have for increasing sales in a semi-passive manner for your service-based business.  

I know there are misconceptions out there about a funnel being an icky marketing ploy that takes the relationship-building out of the business. So I want to clear up right away what a funnel is and what it’s not.  

7 Must-Have Features to Turn Your Website into a Client Booking Machine (that works while you sleep!)

7 Must-Have Features to Turn Your Website into a Client Booking Machine (that works while you sleep!)

If you provide services as your main profit producing activity in your business, and you don’t have a plan in place to continue to secure NEW clients going forward…. We need to talk!

Here’s what happens. Business is going well, you’re hustling to find new clients, and eventually you find yourself at the ultimate goal…BOOKED OUT! Your days are spent serving ideal clients, doing exactly what you were meant to do, and you’re dreaming of how you could happily do this forEVER.

No need to go back to that crazy marketing schedule that you created for yourself when you were trying to find clients, right?! 

I mean, you don’t really have time anymore to post in Facebook groups 24/7, write new blog posts, and work on your Pinterest strategy…you’re spending all your time actually serving clients.

The Complete (& Easy) Guide to Creating Your First Tailwind Tribe

The Complete (& Easy) Guide to Creating Your First Tailwind Tribe

If you love Pinterest as much as I do, you know how much of a time-suck it is. With all the different options you have for time management software out there, it can be overwhelming to decide on just one.

I am going to help you understand one of the best options today by breaking down what Tailwind Tribes are, how to start your first one, and how to get members to join!

What is a Tailwind Tribe?

If you’re in any Facebook groups, you know that they have a promo day (typically) and that you can post your most recent accomplishments or blog posts and get likes and comments. In the same manner, a Tailwind Tribe allows you to add your blog post images to a group of other women (or men!) also doing the same thing.

5 Steps to Creating Your Dream Audience Profile

5 Steps to Creating Your Dream Audience Profile

Almost 18 months ago, this was the bane of my business existence! I had no idea what I was doing, and Google and YouTube had me spinning my wheels, throwing everything at the wall. I did figure it out, finally. Lots of doubt, dollars and many, many hours later, because it’s such an unavoidable part of being successful online.

No matter what type of business you have, you need a target market.

There are people who want and need your products, and the goal of your content and marketing efforts is to connect with them. Without a clearly defined target market, you're taking shots in the dark and just hoping that you’ll find people who will buy, read and understand you. You have no real idea if what you are doing is right, or in the wrong direction altogether.

Pinterest Marketing for Entrepreneurs and Small Business Owners

Pinterest Marketing for Entrepreneurs and Small Business Owners

Pinterest marketing has the potential to be HUGE for your business, no matter if you're an online entrepreneur or a locally based small business! 

It’s a way to effortlessly drive targeted traffic of your ideal clients to your website, and I have no doubt it will quickly become the most powerful social media platform that you use for your business (if you use it strategically!)

Once you have your Pinterest presence optimized, it will only take 30-60 minutes per week to keep this powerhouse marketing machine running for your business.  It’s literally going to drive traffic, leads, and clients to your business website or blog while you sleep!

5 Businesses + EXACTLY how I would use Pinterest for each.

5 Businesses + EXACTLY how I would use Pinterest for each.

Do you ever slip into the misconception that “EVERYONE” is in the same industry as you?

On a daily basis, I’m often chatting with other online infopreneurs and bloggers who are writing ebooks, hosting webinars, putting together blog posts, and in general are in the “business of teaching about business,” just like me.

But here’s the thing ... even though many of my online friends are in a similar industry, the variety of biz owners who consume my content and are a part of my Pintastic Profit Plan course, encompass such a wide variety of industries and business models!

For example, just a sampling of my Pintastic students include a productivity coach, wedding planner, career coach for animal lovers, virtual assistant, couponing expert, makeup designer, and sketch artist.