Email marketing in 2019, declutter challenge + 4 ideas to 2x your business

I don't know about you, but ... Day #14 on our advent calendar just got opened this morning, another ring came off of the Christmas countdown paper chain, and we’re headed out to do some Elf on the Shelf hunting this weekend.

Big kuddos to our city that does a city-wide Elf on the Shelf scavenger hunt throughout the downtown stores, museums, and restaurants. This mom for one is thankful to put that stressful … I mean fun holiday activity (😉) … in someone else’s much more capable hands. :)

As another week closes, getting us that much closer to the holidays and to the kickoff to 2019, with everyone running around with the *** ahhhhh, there’s sooooo much to do! *** look of alarm on their faces, I’ll jump right into my weekly roundup of things-I-found-to-be-worth-sharingwithout any further ado …

1. The opportunities to give are endless in this season. And it’s hard to know when, where, and how to give in a way that’s going to make the biggest impact and stretch your donation the furthest.

So I’d love to invite you to take 30 seconds today, and be a part of the greater good, by allowing $1 to be donated on your behalf to one of my favorite organizations, Kiva.org (they are one of my chosen organizations that I donate a percentage of my business income to each month).

How’s it work? Simple.

Enter your name and email to sign up for the Best Year Yet Giveaway(a.k.a 12 days of gifts for entrepreneurs) and $1 is donated on your behalf. Plus you get all the fun prizes. :)

Want in? The simple sign up form is here.

2. If you missed grabbing a spot in my Make Email Work. Period. live 30-day program for the December round, I’m excited to announce that it’s back for a new group of students in January!

In 30 days time, we’ll take you from feeling like you have no clue what to do with your email list and no idea what to write, to crafting passionate and profitable communication that inspires and sell, generating profit from a single push of the send button.

If you’re interested in joining us for the January round, be sure to join the waitlist here and I’ll send you a note when enrollment opens (Dec.26th).

3. Already feeling a bit overwhelmed by all the “stuff” that typically gets brought into our homes over the holidays? Yeah me too.

So when I saw this #DeclutterLikeAMother challenge, run by Allie Cazazza - my favorite minimalist mom, I was definitely signing up. It’s a 30 day challenge for moms that are over the mess. Begins January 1st. Sign ups are here: http://alliecasazza.com/

4. I’m loving this blog post by Rachel Hollis (author of Girl, Wash your Face) on the “4 Things that Doubled my Business.” I’ve been considering different morning/evening practices that I may want to adopt for 2019, and her idea of every day writing down ten big dreams that you have for your life … and here’s the key … writing them as if they’ve ALREADY happened (cause your subconscious focuses on what you give it), is definitely of interest to me.

It feels like a great mix of a goal/dream/affirmation practice to me. That one stuck out to me personally, but all 4 of her ideas are well worth your time to read and consider.

5. I'm uber excited about this brand new webinar - What Every Creator Needs to Know About Email Marketing in 2019 that ConvertKit (the email software that I use to run this newsletter) is hosting in January 2019. Yeah, it's still about a month away. But I'm already signed up, so I invite you to save a seat too.

They'll be covering stuff like real life stories of creators making a full-time living online, best practices to grow your list, and how to create your 2019 email strategy to get you more sales and a deeper connection with your audience (let's see if it matches up with my own philosphy on this 😉).

6. And for those of you new to my list (hey, hey to everyone from the Best Year Yet Giveaway!) and wondering what this email is all about ... it's my Friday "things-worth-sharing" email where I typically recap 5-10 things that I believe are worth your time to check out (that I personally enjoyed from this week).

Typically it's online business + marketing focused with a side of life + family + mindset stuff thrown in for fun. No guarantees about it being a weekly every Friday thing (typically I skip if I've got a big promo going on, or time just got away from me for the week), but it is one of my most enjoyed things that I write, so more often than not I'll be here. :)

With that, I'm off! Happy festive holiday weekend ya'll. I'll catch ya on the other side of my Juniper Latte. Nom-nom!

xx

Summer Tannhauser

Phone addiction, 2019 plans + your $1 donation

Happy Friday!

I’ve been a bit hit or miss with these Friday “things-worth-sharing” emails, but when I explore the activities that I fully enjoy doing 100% in my business, writing these emails are one of those things. It gives me a chance to look back on the week, and really consider what made enough of an impact on me, that it's worth passing on to you. So here I am. :)

I’m calling this the “holiday prep” edition as every single one of the things I’m sharing this week feels like a type of gift … whether that be a gift to yourself, to your family, to your business, or to others … these ideas are meant to be shared:

1. Throughout the year I quietly donate 5% of my business income to Kiva.org and Kurandza. It’s not something I talk about much, but it’s honestly a pleasure to calculate that percentage each month and make the donation. If my business does well = I’m able to give more.

This is now the second year that I’ve participated in the Your Best Year Yet Giveaway a.k.a “it’s 12 days of entrepreneur Christmas”, and for each person who registers for the giveaway, $1 is donated to Kiva.org on your behalf. Through the simple act of entering your name and email, in exchange for about 30 seconds of your time, $1 will be added to the donation! With over 6,500 people receiving this email today, imagine the possibility! But action is required on your part. :) Join the givewaway here. <<

2. I stumbled upon a Facebook ad for the Big Life Journal, which is a guided “growth mindset” journal for kids. That’s cool enough in itself, but what I’m REALLY loving is the free printables that they send out each Friday! Basically I open my inbox each Friday to a beautifully designed printable activity for my kiddos that is designed to help them become more resilient and happy children.

I’ve been on their list for 3 weeks now, and I seriously look forward to seeing what each new Friday brings. You can sign up to get the printables too here: https://biglifejournal.com/pages/printables (they have sets for ages 4-11 and 12+)

Here’s the gratitude tree that we’ve been adding a leaf to each morning as a family:

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3. I’ll be honest … I haven’t read the book “Run Like Clockwork” yet and I’m not entirely sure what a “QBR” is, BUT I do know I love Adrienne Dorison and everything she’s involved with …. so I definitley signed up for this free online workshop - The Ultimate QBR Shortcut: How to find the singular most important activity within your business - that Adrienne is hosting, as the co-founder of Run Like Clockwork. Here’s the registration link if you'd like in too: https://www.runlikeclockwork.com/qbr-webinar

4. I have the best intentions when it comes to setting goals and making plans. I want ALL the journals + planning books + goal sheets that you’ll throw at me, but when it comes to actually using them AND following through … blahhhhh … that’s another story. ;)

I’d been hearing about the Power Sheets from Cultivate what Matters for a few years now, but I hadn’t jumped on board. Well this year I finally caved and got the 2019 One-Year Intentional Goal Planner. And ya’ll …. I’m 100% DOING IT. Loving the process. I’ve picked a word for the year (for the 1st time ever!) using the plan outlined in the PowerSheet prep work and it feels absolutely perfect (vs. something picked out of thin air). This is the one that I’m doing.

5. I just got the annual URL registration reminder for my kids’ domains this past week. Anyone else secured the URL and gmail email addresses for their kids? No? Just me? Haha. I don’t have anything hosted at any of them, and I have no idea if they will want them in the future or not. But to me it’s worth the $10ish per year so that they are there if they want them.

6. Kate Northrup's email with the subject line "Hey, Summer! Get off your phone" definitely caught my eye and attention right away. Starting on Monday, December 10th, Kate is doing a 7-day experience where she's setting firm yet simple boundaries with her phone time, with a goal to be more present with the people and things that matter in her life ... and she's inviting all of us to join her.

I'm definitely in for it, and you can join too for the 7-day Less Phone, More Life experience here: https://katenorthrup.com/lessphone/

And finally, as I get ready to put holiday cards in the mail to be sent out this week, I’ll share this virtual one from me to you! <3

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xx

Summer Tannhauser

Mini-course on challenges, email is dead, and operation: vacation

Hey you!

This is being written during a blissful moment of the day when my older daughter is at Kingergarten (gah! can't believe I'm a "school-age" Mom now!), my son is at his Parent's Day out Program, and the little guy is napping upstairs.

Everything is literally going exactly how I imagined my schedule would today (which rarely happens when my 3 little humans have the ability to insert thier own wills and desires into it at any moment!)

With a cup of coffee (that I'm guessing I'll actually be able to "leisurely sip" #thisneverhappens) let's dive into this week's 10-things-worth-sharing from my business and life this week.

1. First up, about 1/2 of my email list has received an email from me every day this week, and the other 1/2 has not. Depending on where you fall in my tagging and list segmentation you may be feeling, "duh, this is old news" or you may be "well, I didn't know this!!"

So to avoid any dissappoint, I'll go ahead and share one more time that I'm closing down my signature Pinterest marketing course, Pintastic Profit Plan 2.0, for GOOD. Meaning it won't be open for enrollment again after today. You can grab it today only for the significantly reduced price of $97. (Want to know more about why I'm closing it down? - you can read the email here.)

*** Psst if you already opted out of hearing about this promo, I decided to still include you in this weekly 10-things-worth-sharing email even though it talks about the sale. Hope you don't mind! :) ***

2. Email is dead ... NO, email LIVES!! ... No, you're wrong it's dead ... Email for EVER! Have you noticed how email marketing ihas been pronounced "dead" multiple times over the years, yet here we still are? This article by Dave Pell on Medium is one of my favorite reads to point people to regarding why email is NOT dead, and why I fully believe in it's power.

3. I've always been drawn to journaling and have a variety of journals I've kept starting in 4th grade up through college. But then life, work, kids, etc. happened and I've had a hard time getting my swing back with journaling on the regular. I find this "logbook" idea from Austin Kleon very intigriguing (and very do-able feeling even with limited time).

4. To Learn = To Change. This blog post from Andre Chaperon is gold when it comes to explaining why even if you watched every single lesson in that last online course you bought (and it all made sense in your head) ... you still haven't LEARNED anything (and aren't seeing any results). To learn = to change, which means If no CHANGE happens then, no “learning” has occurred. Think about that.

5. Calling all course creators! I stumbled upon the most IDEAL service ever that I'm currently utilizing myself. it's call a "Course Tune Up" that's offered by Lindsay Padilla and her team at Course Power. Basically the goal is to get the feedback needed to tweak your course for the best student results, and thereby allowing you to easily double the value of your course. My Overlooked 2 Obsessed program is currently being audited as we speak!

6. Operation: Vacation??? Love this smart marketing hook for the book that was just released by Mike Michalowicz (of Profit First fame ... which was a total game changer for me!) called "ClockWork: design your business to run itself". Who's ready to start dreaming and scheming about their next 4-week vacay? It will all make sense ... just pick up the book.;)

7. I love the idea of picking one live event to attend each quarter to expand your network and grow your business. (I normally make it to 1-2 per year, but #goals!). If you're over on the west coast, you'll want to check out "Your Profitable Lifestyle Live" coming up NEXT month, September 21-23 in Sacramento, California, hosted by my fabulous, former mastermind member, Jennifer Dunham. It's designed to help you discover and tap into your Unique Brilliance, and craft your vision for your life and business. Early bird pricing is still on right now.

8. I initially hosted my online courses on Teachable a few years. Then I made the jump to Clickfunnels. But as of the start of this year I made what I believe will be the final jump for GOOD. (BTW I'm not one to switch platforms unless there are issues I can't get past ... I've been with ConvertKit for my email for going 3 years now!) Who am I with now for my courses? The INCREDIBLE team at MemberVault (my personal friends Erin and Mike - husband + wife duo ... how cute is that! ... run the company). 

Interested? They offer a forever free account plan (no credit card needed) so you can take it for a spin and see if you like it without spending a dime! Yup, totally worth the signup right here. Feel free to reach out if you have specific questions for me about why I choose this platform. 

9. One other cool thing about MemberVault ... they host incredible (free!) training events to help people like us (coaches, course creators, bloggers, etc.) learn how to better promote our offers in a very smooth and non-pushy way. They've been spending the entire month of August on the topic of Challenges (how to host them, how to get people to join them, how to use them to promote your offers, etc.) 

Sooooo if you're planning to host a challenge anytime soon, I highly suggest registering for a free account with them BECAUSE when you do, you're getting access to an entire mini-course on the topic of how to host a successful challenge!

The mini-course includes:

How to run a challenge live, and turn it into evergreen in MemberVault...
How to use a midpoint bonus to increase engagement...
How to learn more about your audience using questions...
How to reward & sell to your most engaged members using a completion bonus...

Pretty cool right? Basically, all the GOOD stuff. And no fluff.

Just register for a free account with Membervault HERE, and in the welcome email you'll find a link directly to your free challenge mini-course. Enjoy!

10. Ok indulge me. My oldest daughter just entered Kingergarten this week. Cue all the emotions. Just because, here she is (along with little bro) confidently walking in on her first day. #proudmom

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Happy weekend everyone!

xx

Summer Tannhauser

*** affiliate links are often used in my Friday 10-things-worth-sharing emails. Just a head's up :) **

Email templates, #IStandforGirls, and visibility for introverts

I got pretty close to missing this week's Friday "10 things worth sharing" email. Last night as I sat on the couch watching an episode of Orange is the New Black with my hubby, I finally realized it was Friday-eve and I hadn't so much as started to think about my list of 10 items yet.

So with a little hustle (and thanks to my little one "sleeping in" until 7am this morning), let's get going with 10 things from my business and life this week that I'd love to share with you:

1. My hubby's birthday is coming up and I'm thinking about getting this for him. (OK, I mean kinda for me too!). It claims to be "the most comfortable comforter ever made" AND they give you a 30 day at-home trial with free shipping/returns if you don't like it. Pretty intriguing marketing right there. And get this ... where I found out about this company? An Instagram sponsored Stories ad!

2. I had an awesome connection call this week with Christine McAllister. She's most well known for her best-selling book "The Income Replacement Formula" (I just picked it up on Audible), and she does exactly what the title says - helps her clients build successful online businesses designed to replace their current job's income. But what I think is the coolest thing? She got her start by building a marketing agency specifically for breeders of rare Egyptian Arabian horses (one of her passions). Niche down people!

3. I'm trying out Thumbtack this week to try to find someone to hire for some deep cleaning of a few rooms in our home. I've shared before that I'm on a mission to slowly declutter our home and be a bit more minimalist(tough job for this sentimental pack-rat!). Now that I've made some progress on several rooms, it's time to put the cherry on top of the project by getting it spick-n-span clean. Thanks to Nikki Elledge Brown's Insta-Stories about her success hiring on Thumbtack, I'm giving it a go!

4. Ya'll know I love email marketing, and this is a pretty neat thing that Jared Kimble has got going at EmailSalesMachine.com. Instead of a traditional "freebie" checklist or PDF in exchange for joining his email list, he's instead offering you free email marketing campaign templates(complete with game plan and pre-written email scripts) sent to you every month. Psst ... one of my email sequences is going to featured in an upcoming month. :)

5. I hosted the final Q+A call with the beta members of my program Overlooked 2 Obsessed this week. One topic that came up was how to get feedback from your subscribers that don't buy during a launch(without writing an annoying email that feels super pushy ... a.k.a WHY oh WHY didn't you buy?!?). I shared this email as an example of an email that I sent out ONLY to people who clicked a link to my sales page after launching the o2o program, that everyone agreed served the purpose, but didn't feel super annoying.

6. I've shared before that I partner with Kurandza through donating a percentage of my business income each month to their cause. Their big annual campaign "#IStandforGirls" is coming up. The campaign is simple: they use social media to spread awareness of Kurandza’s mission and raise money to give more girls in Mozambique the opportunity to attend school.

All you have to do to join in the campaign is share a photo to Instagram, Facebook, or Twitter of you holding a sign that reads “#IStandForGirls”. That’s it. If you'd like to receive the official launch team toolkit and join a community of like-minded women, you can sign up for the launch team here: www.kurandza.org/istandforgirls.

7. One of my former mastermind members is hosting a pretty unique online workshop this coming week called, “The Nurture Faucet: Turning your Stream of Leads into Sales” on August 22nd at 8pm ET. The goal is to help you cure inconsistant visibility, create an consistent presence, and create more sales in the process. Ultimately you'll walk away with a new way to gain back control of your time while increasing your reach for your business online.

8. Just saw that Funnel Hacking Live 2019 is open for enrollment! Ya'll this is in Nashville (less than 3 hours away from me) and feels like it should be (needs to be!) a no-brainer for me to attend. But let's be honest, it still isn't "easy" when you've got 3 little kids to figure out care for when you're the normal day-to-day person at home. It's crunch time for me to figure out these details!

9. I'm an introvert, and I love the concept behind The Quiet Collective. I was on Casey's summit earlier this year specifically for introvert entrepreneurs, and now she's created a new free guide containing much of the advice that she's collected from leading fellow introverts online (think Denise Duffield Thomas, Jadah Sellner, etc.) about how to create online visibility for your business (when all you want to do is hide!) #YesPlease

10. Have you heard how the much anticipated Starbuck's Pumpkin Spice Latte might be coming back this month? I mean I've got mixed thoughts. I'm all about the cozy sweater, football season, pumpkin vibes, but August is literally one of the hottest months here in Tennessee ... a.k.a. "dog days of of summer". Let me hold on to my lake days a bit longer please before we move on to the fall! :)

Ok, we made it! As always I love to hear your thoughts and feedback on any of it. I read (and normally respond!) to every email.

Have a great weekend!

xx

Summer Tannhauser

Better w/o Facebook, vacay photos, and 1 blog post → 30 promo pieces

The week after vacation is TOUGH. Period. End of story.

We drove home from the beach on Monday, and ever since I’ve felt like I’m in constant catch up mode.

But I’m also in a moment of being intentional to make some memories during the “final days of summer,” as my oldest starts Kindergarten next Tuesday. We're headed to the pool today to soak it all in. Emotions are running high ya’ll!

So let’s dive right in with this week’s 10 things worth sharing …

1. I’m better without Facebook. There. I said it. While on vacation I deleted the app off my phone (as I traditionally do on trips), and it became very clear to me that I’m a better mom, better entrepreneur, better partner, and better person when I don’t have Facebook to “default to” for mindless scrolling. Heard of FOMO? Well how about JOMO (joy of missing out)?I’ve been enjoying learning more about JOMO here. It’s all about joy beyond the screen.

2. Facebook even understands that spending more time on it’s platform, isn’t necessary the best move for humankind. They announced new mobile tools for both FB and IG that you can use to track your usage on the apps, as well as giving you options for an alert when you reach your self-imposed limit.

3. Do you remember when you first learned about the possibility of running a business online? Was there one website or one entrepreneur that opened your eyes to the opportunity? I remember. For me it was Stratejoy.com: a community of women lead by Molly Mahar, practicing joy in a messy world. Loved it then. Still do now.

4. A bunch of my fav people in the online space are on their way to Dovetail Summits (a curated community of female entrepreneurs), founded by Alexis Dean, who I had the pleasure of meeting at a mastermind retreat I attended last year. Lots of travel isn’t in the cards for me right now with my current kiddo situation, but it’s definitely on the business bucket list. Following Dovetail's IG stories to catch up on the fun.

5. I love this new freebie PDF that Jennifer Dunham from Happiness Matters is offering (for free). It’s all about how to take 1 blog post and turn it into 30+ pieces of promotional content. The goal is to take a high-value piece of written content that you put a lot of heart and effort (a.k.a. TONS of time) into, and then quickly and easily set up a system so you know exactly how to turn it into snippets that can be shared across all platforms. Rinse and repeat and you’ve got your monthly content ready to go!

6. One of the big affiliate launches that happened across the internet recently was the ASK method program by Ryan Levesque. It’s designed to help you discover exactly what your customers want, and how to provide it for them based on their specific situation. I wasn’t interested in getting involved in a big program right now, but I was intrigued. So I picked up the ASK book on Audible. Started listening today!

7. Speaking of books, I grabbed a few oldies, but goodies from my bookshelf before leaving on vacation, and re-reading Tribes by Seth Godinwas definitley a highlight. Anyone else “take notes” by taking photos of your favorite sections of the book? My phone is always with me and the photos (a.k.a. notes) are easily accessible, so it’s been working great for me.

8. This was one of my favorite “photo notes” that I took from Tribes: “The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.” ~Seth Godin

9. Ya’ll, on a personal note, I’ve gone at least 6 weeks now without pulling out a hair dryer or flat iron, and it has been the most freeing thing ever! For this thick and frizzy haired girl, mixed with the summer humidity in the south, it used to be a constant struggle, and I honestly despised washing my hair because that I meant I had to spend at least 30 minutes drying/straightening it. Last week at the beach it made SUCH a difference that I could wash and airdry. Take the time to find products that work for you. It matters. Just another little way to up-level your life!

10. .And just for fun, here’s a few photos from our vacation last week to St.Simon Island. Ahhhhh, beach life ….

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xx

Summer Tannhauser

My tech detox, a company of 1, and CK is back!

The days have been running together for me this week cause we're here at St.Simon Island for our family summer vacay.

It's been filled with watching fisherman off the pier, exploring the quaint little beach town, plenty of playing in the tidal pools, and even some wave pool and water slides fun. Have you been keeping up in my IG Stories? 😉 (@summerkaritannhauser)

Personally I've really enjoyed the simpler pace of it all. During summer vacation I do a tech detox ... deleting social media apps, limiting the mindless scrolling, and avoiding the laptop. I think this year more than ever I've realized how tied (addicted even?) I have become to my phone, and the feeling of a less "crazed" mindset that has come about even from a few days of stepping away from it. It's something I'll have to consider of how I can keep better boundaries once back at home too.

So let's get to it! As always on Friday, without further ado, here's my list of 10 things I found worth sharing this week:

1. If you've ever felt like you have a course that needs creating inside of you that you've been wanting to launch into the world, but are overwhelmed by all the things you *THINK* you have to do (i.e. tech, hosting, membership site, sales page, etc.), than this FB Live by Lindsay Padilla is GOLD! I followed her exact beta program process to run my recent beta round of Overlooked 2 Obsessed, and it was BY FAR the most fun (and least stressfull) I've ever felt creating a program.

2. Since I've committed to a month of daily (M-F) Instagramming for August (I'm @summerkaritannhauser), I've been looking at resources to help me get caught up on my IG Stories game. So far my fav resource has been this one by Alex Beadon. It's a video series that shows exactly which apps she uses and how she uses them to edit her IG Stories to stand out.

3. I'm excited to read this book "Run Like Clockwork: Design your Business to Run Itself" when it launches on August 21st. It's by Mike Michalowicz, who is also the author of the Profit First system (which was a TOTAL game changer for me in helping to keep my business expenses in check and ensuring profit every month).

4. Speaking of book launches, who ever knew there was so much "drama" when it comes to book launches on Amazon? (not this self-publishing newbie, that's who!) The book that I'm a co-author for "Write and Grow Rich" is currently up for pre-sale on Amazon ... but that's after 2000 pre-orders were canceled by Amazon. Yikes! As a newbie I'm not sure what all this means, but I do know that if you haven't yet (or if your order was canceled), I'd love to invite you to pre-order your Kindle-edition copy now for $0.99. In my chapter I share behind the scenes of how I've built a business through my written word, primarily via blogging and email.

5. "Because it’s possible to stay small or singular and still do well. But you have to define what your own success is, because it’s probably not what others tell you it can be. For me? I don’t actually care about growth. I’d rather be a company of one." Paul Jarvis is completely speaking my language in this one! I've built and run a local company with 20+ employees, and let me tell you it's not all it's cracked up to be. I'm intentionally building my online business to be a company of ONE(with a few VA's, specialists, etc. here and there). I relate to the large majority of Paul's sentiments in his article "I don't actually care about growth".

6. Fun fact. I've never fed any of my 3 kids "baby food." I've always followed the Baby-Led weaning method, which means you start giving your baby "finger foods" when they are ready to eat. Going out to eat with 3 little kiddos (things can get cray-cray to say the least!) on vacay makes me that much more appreciative that I can hand my little guy stuff off my plate and not have to worry about bottles or spoons. This is the book I followed (loosely) to wrap my head aroud the idea.

7. For a couple of years now, I've used theChrome extension Streakdirectly within my gmail inbox as a sort of simple to use CRM (client relationship management system). It works really well for me to look at what stage of the process a client is within our onboarding sequence(for my local business) - inquiry submitted, waiting for a response back, scheduling call, meeting scheduled, confirmed, etc. It's super flexible and can be set up for whatever "sequence" you want to track a client or potential client moving through (follow up would be another great use!).

8. Did you hear?! ConvertKit is no longer Seva. I know the main reason for this change back was for cultural/religious significance of the word seva, but for my own personal reasons I couldn't be happier about it. Everything they were hoping to bring about with the Seva branding (their vision, mission, value, etc.) ... well, I already felt it when they were ConvertKit. <3 You can read the full explanation of why they are changing back by the founder, Nathan Berry hereTakeaway: your name is not your mission.

9. I've spent a good number of my evenings here on vacation reading after the kids have gone to bed. Which has been divine! I went through my bookshelves prior to leaving and picked out a few that I read over 5 years ago and have been wanting to revist from a new stage in life and business. Currently enjoying Tribes by Seth GodinThe Happiness Project by Gretchen Rubin, and Made to Stick by Chip and Dan Heath.

10. Ya'll I'm at a blank ... vacay brain! Instead of stress it, I'll wrap this up with this fitting reminder. It's your business. Run it how you want. Do something until you don't want to any more. Change your mind. Try things out. Play. Create. Fail. Move forward. And most importantly do it cause you love it. And if you don't love it? Change. Adapt. Do things how YOU want. Make your business into the mold that YOU've always dreamed of.Otherwise what's the point? <3

Signing off!

xx

Summer Tannhauser

{#22} July 31: The 30 days of emails series is wrap! (here’s what is next)

Hey ya’ll!

This email comes direct to you from our family summer vacay on St.Simon Island, Georgia!

I’ll keep this quick cause we’ve got beach time to be had, scooters to ride, and ice cream cones to eat.

Summer vacay, I love you!

Today is the last day of July, and that means it’s the last day of my Summer Snippets email series, where I’ve sent a value-driven (hopefully ) email each day of this month! (all are now archived on the blog here).

P.S. if you're still reading these daily emails, thanks for sticking around!

So what’s next? Here’s the plan moving forward …

1. You all let me know that you loved the regular Friday feature email where I shared 10 things that I found worth sharing that week (both personal and business, with plenty of links), so I’ve decided to keep doing it! Look for that fun email each Friday.

2. I’m kicking off my next 30 day challenge (for myself) and committing to a month of Instagram during August! That means daily (M-F) long-form text and photos in the feed, and IG Stories starting TOMORROW! (During my vacay I’m going to give myself a little “pass” and keep things simple with just digital documenting on Stories.)

3. Want to hold yourself accountable too? The more the merrier! :) This is really just me challenging myself, but of course I’d love to have you along for the ride as well.

So go ahead and follow me here on Instagram (@summerkaritannhauser) and I’ll see ya in the Stories tomorrow. :)

peace, love, and sunny days <3

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#21} July 30: 5-step checklist I use to prep my biz for time away

My current situation = in a packed to the brim van with hubby, 3 kiddos, 2 dogs, and all the various items needed for a trip to the beach.

Summer vacay at it’s finest ya’ll.

I’ve said it before and I’ll say it again … we’re pretty much going on a TRIP, not a vacation. (Fellow parents, I know you feel me!), but I won’t let that dampen the excitement!

One thing I do miss from my pre-entrepreneur days, is the zero prep-work that went into getting ready for a trip away, other than the personal packing.

Now the laundry list of items to take care of to make sure the business runs smoothly (with as little interaction from me as possible) can stretch a bit long.

I’ve had people question me about this before … how do I “step away” when I run two businesses?

So I thought it might be fun to take a look at my pre-vacation business prep routine to give you some ideas.

1. Turn on those auto-responders!

Before I leave on vacation I always set up my email accounts AND any contact forms on my website so that people receive an automated email in response to any inquiry. Basically it says I’m away for XX dates, if you’re a paid client you’re our first priority for a response, and links to any other resources that might be helpful to them in the meantime (a booking calendar, etc.)

2. Set expectations for your availability and communicate them.

I personally am OK with responding to emails if needed while I’m away on vacation. But I’m not OK with taking or returning phone calls (for my local business). So on the voicemail recording I’m very clear that we are “out of office” and any voicemails received will receive a return call on XX date (normally 2 days after I return … give yourself a little breathing room!). I also encourage them to send an email instead for a quicker response.

3. Check in with your team members in advance.

Before leaving out of town, I review each team member’s responsibilities and schedule with them for the time that I’m away. This gives them a chance to ask any questions or catch something that they need to know from me that I may have not thought of. This helps to avoid “emergency” communications with you while you’re away as much as possible.

4. Set up a contingency plan.

What needs to happen in a true emergencyworst-case scenario in your business if it happens while you’re away? (this will apply to some businesses more than others). I always make sure that one team member is responsible for “running point” in this scenario and that all other people involved have their contact info too.

5. Set your own boundaries (and that might not be “cold turkey”).

When I go on vacation I personally like to delete the majority of social media apps from my phone, turn off all notifications, and avoid checking email except at set times during the day. It’s a chance for me to be more present and detox a bit from the internet life.

BUT I’ve found that setting an expectation of absolutely no social media, no email, no phone, etc. is unrealistic for me, and honestly would stress me out more. It’s all about taking a mini-step that is right for you. Maybe you’ll check in AM and PM each day, or some different schedule. I think it’s more important to reduce in a way that feels right to you.

That’s pretty much it. And then I cross my fingers and hope that everything goes swimmingly while I’m away. ;)

Helpful? Got questions? Feel free to reply back and you’ll get my auto-responder. Haha!

(But of course I’ll get back with you when I return).

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#20} July 27: Sales copy that doesn't suck, #winning at life, and my next 30 day series!

Hey hey .... it's a vacaaaaaay time! Summer vacation that is.

My family is getting ready to head out next week on our annual summer vacation. While most people in our area will be back to school shopping (it's tax free weekend here), we like to get out for one last "hurrrah" before schools starts up.

It's busy, busy, busy mode around here finishing up an affiliate launch, closing out the last week of live training in the beta round of my Overlooked 2 Obsessed program, readying 2 businesses to run smoothly while I'm away, and of course packing up myself, the 3 kiddos, and the 2 dogs (yup, they are coming too!) for vacation. Whew!

So I'm taking a moment to enjoy, sip my coffee, and share with you my weekly list of 10 things worth sharing this week!

1. I've been tackling reorganization and decluttering of our house with a vengence this summer. It all started with finding a pin on Pinterest, that lead me to this free class (auto webinar ... just FYI) and then down the rabbit hole of figuring out "minimalism" with kids. I say it in quotes because we are no where near minimalists! But using the mindset of a minimalist to be intentional about making decisions regarding items in our home has been very empowering.

2. Morning routines for kids? I'll be honest. I don't have a specific morning routine myself. I'm more of the "some mornings are crazy; some mornings are calm" variety. We all make it out the door in one piece. ;) But as my oldest daughter gets ready to start Kindergarten this year, I'm considering creating a morning routine for her and my 3 year old to hopefully reduce the frantic "We HAVE to go NOW's!!!" flying around. I'm thinking something like this.

3. I've decided I'm not running another mastermind group until January of next year. I've been pushing forward all year, and it's time for a little "white space" to let creativity flow in my schedule. My friend Kyla Roma is an incredible business coach, with a focus on visibility and profitibility, and most importantly UNIQUE solutions for each business. Her 90-day Indie Business Collective starts August 6th and apps close today. If you're looking for that style of accountability and coaching for the upcoming months, I'd highly recommend her! (not an affiliate; just a supporter!)

4. Copywriting strategies are one of those topics that I love to geek out over, and especially conversion focused email copy. This article on 3 ways to write like a human a.ka. "sales copy that doesn't suck" is a winner in my book.

5. I've been focused on intentionally including storytelling into my marketing as much as possible this year. Seth Godin recently wrote in one of his daily emails, "Statistics never work as well as we might hope. Since we're humans, statistics don't change minds. It's the story we tell ourselves (and others) that do."

6. My top resource for learning how to structure a powerful narrative in your emails, social media posts, blog posts ... basically in anything you're doing to market your business? Michael Hauge. Definitely download his 6-Step Success Stories Chart & Ebook for a good (and free) first step to more powerful stories.

7. I found this article by Natalie Sisson (formally The Suitcase Entrepreneur) on "A simple methodology to win life one step at a time" very intriguing. Worth a read. Within it she also talks about her new 30 day program "Life Pilot 30 Day Challenge" which is currently just $49 (or $69 for you and your partner to do it together). Not an affiliate; just intrigued by the premise and considering it myself!

8. You might read when I told you that I was co-authoring a book called "Write and Grow Rich". Well, we've had some issues with Amazon and the book got pulled down a few days ago. BUT it's now back up! If you already pre-ordered on Amazon, you may need to submit it again. Appreciate you all! You can pre-order for $0.99 here.

9. The end of July is coming up quickly, and that means my Summer Snippets series of one month worth of daily M-F emails is coming to an end (next Tuesday to be exact). Now I'm considering what's next! I loved the challenge of committing to something for 30 days. I'm thinking I might do Instagram next: 1 month of long-form daily posts and IG Stories. Could be fun (especially since you'd get behind the scenes of my vacay next week!) I'll let you know what I decide. Come follow me here on Instagram just in case. ;)

10. Finally, last but not least, Kendrick Shope's enrolment for the class of 2018 of Sales School closes TONIGHT. It only opens once per year, so this is your chance. Here's what makes this program different ...

  • the entire program is focused on you impacting more people and making more money
  • the core weekly classes with Kendrick are taught LIVE
  • you get opportunities for DAILY live (Zoom call style) feedback and support from the certified instructors (I'm one of them!)
  • you get lifetime access to the Sales School Take-n-Tweak library of sales page copy, follow up templates, sales email formats, etc.
  • AND you get a 1:1 call directly with Kendrick herself!
  • Plus, when you enroll with me you also secure yourself a spot in the fall 2018 live round of Overlooked 2 Obsessed(details here: summertannhauser.com/salesschool-bonus)

Yep, I'm an affiliate, I'm an instructor in the program, and I wouldn't be involved at all if I didn't think it was 100% worth your time and attention. 

Ok ya'll, that's a wrap! Need anything? Catch me before we head out on vacay next week. ;) Monday's and Tuesday's emails to finish out this series will be from the road to the beach!

 

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#19} July 26: Everything is "fine" ... until it isn't.

Today I took my email inbox to the chopping block.

In the past I've poo-poo'd at people who took the time to go on an unsubscribing "rampage" in their inboxes.

I've pretty much always followed the philosophy that someone has to annoy me to a fairly high degree for me to unsubscribe from their emails.

I'll give most things a "pass" that might annoy others.

I don't mind count-down timers and start your subject line with "Re:" if you really want to.

(The one that does get to me though? The subject line "Do you hate me?" That's a pretty hard unsubscribe for me!)

But today it finally got to me. And I'd had enough. My inbox was driving me crazy.

Everything was "fine" ... until it wasn't.

So each email that came in today had a decision to be made ....

A. Actually read it

B. Unsubscribe from it

(there was no choice for archiving or saving for later)

I've found that this "everything is "fine" ... until it isn't" is a fairly common theme in life and business growth.

Often it's not a momumental or life-changing event that causes you to make a change.

Nothing specific happened this morning to make me finally get fed up enough with the emails in my inbox to actually do something about it.

It was more so something that had been a long time coming ...

Yet I didn't know until this morning exactly what needed to happen to eliminate the crazy I was feeling.

--> When the pain for you comes to a head, makes change inevitable, and causes staying the same to be more painful than the alternative ...

... that's when real action and growth happens.

 

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#18} July 25: Fuzzy numbers and fake stats

An interesting topic of discussion came up this week ...

On one of my program training calls I shared that I've used a statement like "enjoyed by over 4,000 other entrepreneurs" to promote one of my freebies before.

And one of the program members mentioned that she always wondered if those numbers that people put next to their freebies/products are real or not?

Cause really there's no way for the the reader (and potential client) to verify that it's true.

And it got me to thinking ... how do you decide what (and who) to trust online?

When everyone has their own "magic bullet" that they are pushing, how do you know what to believe?

When everyone is promising "the world," how do you trust that it will work for you to?

When everyone is promoting affiliate offers, how do you know if they're just out to make a quick buck?

How do you evaluate the value of an offer in the online space, when there is often very little tangible to hold in your hand?

Here's what it comes down to for me: TRUST.

Statistics can be skewed.

Testimonials can be manuafactured.

Percentages can be deceiving.

People will hype things for money.

And it's deceiving, because it feels like these are things we should be able to trust when making a "smart" decision.

I ultimately believe you've got to take these things with a grain of salt, and then you've got to rely on TRUST.

Things that don't matter matter?

* fancy videos * perfectly polished workbooks * beautiful course websites * tricky tech setups * detailed funnels

Things that do?

* accessibility * follow through * passion * belief * longetivity * expertise * dedication * compassion

It's time to get back to the basics. See through the "marketing speak" and call it like it is.

You bring the passion. She'll bring the perfect fit sales.

You in?

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#17} July 24: Feel like you're always 3 steps behind?

Ever felt like you're so far behind in every part of your business, that you'll never "catch up"?

That course you're in ... you're 3 lessons behind. Should you just quit?

Your email list ... it's sub 100 people, and has been that way for months. Time to give up?

Your website traffic ... it's dismal in visitor numbers. Maybe take a break for good?

It's 10pm at night and I hadn't sent out my daily email yet that I committed to for the month of July. Should I give it up? ;)

It's way too easy to use being "behind" as an excuse to quit.

So you decide to quit cause it feels hopeless. Like you'll never break through. Like you'll never make it to the top of the pack.

But then what happens?

You switch projects. Switch ideas. Switch directions. Switch businesses. Switch your focus.

And it's new, and fun, and different, and you're excited again.

But guess what?

Now you're back at square ONE. "Behind." AGAIN.

You don't need more time, or more expertise, or more luck, or must knowledge to be successful.

You simply need to DECIDE.

Decide that you're in for the long haul.

Decide that what you're creating in the world is worth the work.

Decide that you won't quit.

Decide that there is no "behind." ;)

That's when the magic happens.

Decide.

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#16} July 23: How to ask for the sale: lessons from my daughter’s swim team

My husband coaches swim team every summer.

Normally each year money is collected from the parents to give all the swim coaches a bonus at the end of season.

It’s my daughter’s first season swimming (proud parent here!), so it’s also my first year experiencing the team both from a swim parent’s point of view, as well as wife to the coach.

So my husband gets a text the other day from one of the parents on the swim team board, letting him know that instead of asking parents to contribute to the end of year bonus, the team’s budget is just going to cover it instead.

My initial reaction?

('cause I like to give my opinion on pretty much everything.)

“Well, that’s silly! Why wouldn’t you accept money from the parents that want to give it?

Why spend the team’s (very limited budget) on bonuses, when I’m sure at least some of the parents have a desire to contribute as a way of saying thanks for a great summer?”

Their reasoning behind it?

“Oh, we just don’t really want to walk around with a bucket at practice asking every parent for donations”

Ooooooo, OK, of course not! (sounds a little like knocking on doors)

I understand that.

Walking around peer-pressuring each parent into “donating” … a.k.a you better be giving something (!) ... does feel a little gross.

But that doesn’t mean it’s time to give up, just because something doesn’t feel right!

As Kendrick Shope says, if it feels “icky, sleezy, slimy, gross” ... then you’ve got to find a BETTER way.

By collecting for a team donation, they're actually providing an easy solution to the subset of parents that would like to give an end of season gift, but don’t really want to go through the whole process of …

* What should I give? * Do I need to get something for all of the coaches? * Where do I buy this? * Are they even going to use it? * When I am going to have time to get this? * Ugh, who’s got some wrapping paper?!

(‘cause let’s be honest, even though I 100% want to give gifts to the people who have had a impact in my children’s lives, the logistics of actually making it happen can be a bit daunting!)

Collecting for a team donation = a total win in my book.

It saves me time, money, and stress. (and it gives the coaches something they actually WANT vs. a cute mug they’ll stash in the cupboard and never touch again #justsaying).

Let’s just take it into the 21st century and collect online (allow for each person to make a choice) vs. a passed collection bucket ;)

Too often when we get ready to put our paid offer out into the world for sale … whether that be a course, e-book, digital template, physical product, service, or other … suddenly we start to hesitate.

We think ...

… Oh we don’t want to pressure anyone into buying.

…. Oh we don’t want to take their hard earned money.

…. Oh we haven’t “earned” the right sell our products yet.

…. Oh we can’t ask for THAT price.

…. Oh forgot it, I’ll just do it for free.

But we forget that our offer is creating a *REAL* solution to someone’s problem.

Just like collecting for a team donation solves my problem of searching for end of season gifts…

YOUR offer is uniquely suited to be the exact solution that someone out there is looking for.

If you truly believe in your offer and the power that it holds (which is the #1 pre-requisite to selling ANYTHING, according to Kendrick) then why wouldn’t you sell it to the people that need your solution?

If you went to the doctor to get rid of your strep throat, and she said, “oh sorry, we’re not offering that cure today,” what would you think??

Well, #1 you’d be likely be going to find a different doctor, and #2 you’d be thinking … how dare she withhold the knowledge and expertise that I know she has that could solve my problem and get rid of my discomfort!

It’s time to change our sales mindset from, “Selling feels icky to me, I don’t know how to do it, and I certainly don’t want to do it!” to …

--> “Selling allows me to help more people, share my gifts with the world, impact more people’s lives, and ultimately create a solution that only I am unique capable of providing. Selling gives me the power to change lives for the better!”

If this feels like a style of sales that you can stand behind, and one that you’d like to become an integral part of your business, then I’d love to invite you to join me in Sales School 2018.

I’ll be joining with Kendrick Shope, as one of this year’s Authentic Selling Instructors, walking you through the exact steps needed to create an entire feel-good sales system in your business.

If you’re been hearing me share about the Sales School program, but aren’t sure yet, here’s what I encourage you to do:

  1. Take a Sales School “campus tour” here. You’ll see sample videos, curriculum, testimonials, etc. to get a real behind the scenes look at what’s going down.
  2. Read and watch the 57+ examples of real results of Sales School students.
  3. Go to Kendrick’s FB page and watch the 24 videos she taped on 24 different sales strategies (in 24 hours!) as part of her Authentic Selling Sleepover Marathon. Seriously, if after watching these videos and you don’t see the energy, the expertise, and the VALUE that she brings to the table, then I don’t know what will!
  4. Reach out to me. I’ve mentored under Kendrick for the past 6 months in becoming an certified instructor, and I know this curriculum inside and out! I’d be happy to chat if you have any questions as to if it would be a good fit for you and your business.

(Pssst and don’t forget that I’m offering a bonus of complimentary enrollment in the fall round of my signature, Overlooked 2 Obsessed program, when you join Sales School through my affiliate offer. You’ll be set for the rest of 2018 with instruction, action, and accountability when you have these two live programs to go through back to back!)

It's time to make selling a purely positive experience for both seller and buyer again.

Who's with me? :)

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#15} July 20: 24 hour marathon, a 100% boring business, and 1.2 million emails

Diving right into YOUR favorite day’s email (according to the feedback you’ve been sending me), out of this month long experiment of writing a daily email (M-F) throughout July.

Ya’ll have been loving this list of 10-things-worth-sharing that I’ve been sending on Fridays. So the plan is to continue this Friday “top 10” style list into future months as well. Yay!

Let's do this ...

  1. THANK YOU to everyone for the warm birthday wishes yesterday! Today we’re headed off to a boat day on the lake to celebrate, which is pretty much my happy place in the summer months. Plus of course a cake from the best bakery ever. We're trying Devil's food cake with cream cheese frosting.(With the tagline “all butter, all the time” how can you go wrong?!)
  2. I first learned who Ron Reich is when he was the launch strategist behind Selena Soo’s nearly a million dollar launch this spring, and all around top-notch human being. He shares a rediculous amount of value on all things launching, scaling, and online business here on FB.
  3. I recently found this document that I created back in January 2016 from when I launched my very first online course through a “pre-sale”. It’s the exact launch sequence of emails that I used with a list of about 750 people, and enrolled around 50 people at $97 each. (If you don’t know, I used to be under the brand “Lady Boss League,” hence the branding you’ll see).
  4. 24 hours. 24 topics. 24 hour coaching marathon. Yup it's crazy, andit just kicked off this morning. Kendrick Shope, the creator of Sales School (currenly open for 2018 enrollment!) is in the midst of her annual Authentic Selling Sleepover where she goes live ever hour, on the hour, for 24 hours (that includes throughout the middle of the night!). Join in a litte, join in a lot. Either way it’s a ton of fun.
  5. I have the same goal as Paul. I want to have a 100% BORING business.
  6. We’re thinking about ordering one of these bed mattresses in a couple of weeks. The 365 day home trial is a pretty intriguing objection buster. Anyone have thoughts on this brand?
  7. I provide support to Kurandza on a monthly basis through my business. Their #IStandforGirl Campaign kicks off on September 1st, with a goal to provide school sponsorships -- including school fees, uniforms, backpacks, text books, supplies, and transportation -- to over 200 girls in Mozambique. You can read more about their campaign from last year year (100 girls sponsored!), and then sign up be a part of making 2018 even bigger and better!
  8. Implementing the money management system from Profit First was one of the best decisions I made in my business last year. No matter if you’re bringing in $100 per month or $10,000, I can’t say enough about how financially empowering the system is.
  9. Just got the card in the mail about the “meet the teachers night” at my daughter’s school before Kindergarten starts. Smart move. Kids that know what to expect = smooth first day. I’m an instructor in Kendrick Shope’s Sales Schoolthis August. You can take a sneak peak campus tour here to see behind the scenes, and find out what to expect as well.
  10. It honestly blows my mind that I’ve sent out over 1 million emails. My feelings are a bit mixed about the name change of my fav email system, but no matter, I still stand with them. #Convert … ahem, SevaForLIfe

Happy weekend everyone! It's lake time for MEEEEEEE!

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#14} July 19: 35 trips around the sun

I’m celebrating my 35th birthday today. 

And gah … the emotions are running on overdrive!

As I contemplated what I wanted to share in this email, the thought of “35 lessons from 35 years” came to me, but the pressure to try to condense 35 years into a simple list of most important lessons seemed a bit too pressured filled for me.

But I do feel the need to share a few thoughts brought on by contemplating my life on this b-day (indulge me, please!) :)

Let me know if you relate?

I’ve always had this feeling, like one day I would “arrive."

Like I’d suddenly become an adult and have all the answers.

I figured in adulthood you’d never have to worry about trivial stuff, you wouldn’t care what others thought, you’d know exactly what to say and when to say it, and there wouldn’t be any “drama.”

But here I am at 35, and I’ve accomplished the life goals that I’d always day-dreamed about as a kid … graduate college (check), get married (check), buy a house (check), have 3 kids (check).

Yet still, here I am feeling like I’m an "imposter" in this thing called being an adult, a wife, a Mom, a business owner.

That’s me? Like, I’m really in charge of my life over here? I’m really doing this thing called adulthood?

And I’ve got a feeling I’ll feel the same 10 years from now, 20 years, 30 years from now too.

One thing's certain to me.

You don’t ever “arrive.”

Not in life. Not in business.

So what do you do with this understanding?

I’m not entirely sure.

But for me, right now ...

--> It looks like re-evaluating how I’ll pursue more things that I’ve been saying I’d do when I “have time” … and now it’s 5 years later.

--> It looks like clearing out the mental and physical clutter … eliminating the “stuff” in our life that we don’t need; finding ways to put down the phone more; making more white space in my head to think.

--> It looks like working on myself, working on us, working on our family. Tackling the hard topics, figuring out how to take baby steps, and talk about those scary things called feelings. (yikes!)

--> It looks like continuing to do things my way, holding strong to my schedule, avoiding “yes” when it’s clearly a no, asking for what I want and need, and trying to put on my oxygen mask first more often.

No bucket list here. (although that might be fun!)

Just a few simple commitments. Things to strive for. Some guiding principles.

Gratitude for this crazy ride called life.

And appreciation for you all being here with me. <3

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#13} July 18: Sales School is OPEN! {+ get {o2o} beta #2 for FREE}

I’ve been doing my darndest over this month of daily emails to provide value directly within each one.

In a few it’s been sharing a personal story (like the coffee shop fiasco), in others it’s been sharing my 10 fav items for that week (like 52 week adventure, A/B tests, and jumping the bandwagon), and in a few more it’s been focused on inspiring action (like July 4th: Freedom).

But today is one of those rare emails where to get the FULL value of what I’m sharing, you’ll need to click through to what’s on the other side of the link.

Since the beginning of this month, I’ve been sharing with you about my journey to become a certified Authentic Selling Instructor and how I’ll be working with Kendrick Shope in Sales School this August to help the next round of entrepreneurs find their clients, make more sales, create more revenue, and ultimately impact the world in a bigger way.

It’s the type of situation where sure, I *could* try to teach you everything I know about creating a complete sales system for your online business that will create results, revenue, and raving fans.

But my goal is to have you learn from the BEST, and the experience you’ll receive from Kendrick within the LIVE Sales School program, along with the support of me and the other certified instructors, can’t be beat!

Kendrick has just opened the doors to her signature program, where she takes your hand and shows you step-by-step the absolutely essential sales skills for all business owners to succeed online.

The goal?

Make more money. Get more clients. Be in control of your freedom and future.

SALES SCHOOL is a 7-week online, live video-based program in which Kendrick teaches you the necessary skills in 2018 to take the right action now, to make more money and create more impact, all while doing the work you love.

But keep reading ... you're going to get a TON more than just 7-weeks of support (ESPECIALLY when you enroll with me! We’re pretty much going to be spending the rest of 2018 together. Details below!)

First, let’s see if this is going to be a good fit for you. (it’s always smart to pre-qualify before moving forward fto learn more).

Do you relate to at least 5 out of the 8 following statements?

  • Struggling with a pricing system for your offers.
  • Craving steps to a compelling offer that people are excited to sign up for over and over again
  • Dreaming of a day when your discovery calls feel easy and even like you’re helping.
  • Wondering how to really get your clients attention on social media without feeling sleazy about it.
  • Needing a break from all the learning, application, correct, and repeat cycle.
  • Wanting the words to confidently tell people about your pricing without feeling like you’re pressuring them to buy.
  • Needing a plan to draft and send emails that entice people to buy and feel good about it.
  • Wishing you could "sell" people on your amazing offers without doing hard selling.

If you do relate to at least 5 out of 8, then I have confidence that Sales School may be the ideal next step for you.

But don’t take my word for it. Here’s why I’m confident in the power of the program:

  1. Proven – Over 5 years of being the #1 sales training for online businesses.
  2. Raving Fans – 54 pages of testimonials from Sales School Alumni.
  3. Real Results – It’s a results-based curriculum with application, so you’ll do the work within the weekly live class so that this is an educational experience that you actually complete!

Get all the details on Sales School here.

PLUS, because I’m an certified Authentic Selling Instructor, a proud affiliate (meaning I get a commission if you choose to invest in the program through the link in this email), and will be working directly with all the students in Sales School, I want to sweeten the deal, and give you even more value!

We'll be walking 7 weeks of powerful sales instruction:

Week 1: Overcoming Your Fear Of Selling
Week 2: Writing Your Homepage, About Me Page, & Opt-in & Making It Sell
Week 3: Writing Your Sales Page That Converts
Week 4: How To Have Discovery Calls That Convert
Week 5: Overcoming Objections
Week 6: Following Up & Writing Sales Emails That Entice Your People To Purchase
Week 7: Social Selling

If you sign up for Sales School through my affiliate link HERE you’ll also receive:

** Kendrick's fast action bonus for the first 50 enrollees that join before TONIGHT at 6pm ET, receive a free 1:1 session with Kendrick at the end of sales school. If you're planning to join, you'll definitely want to join in time to take advantage of this offer.

Bonus #1: 1:1 Intensive Strategy Call with Summer Tannhauser:

(FAST ACTION: ONLY for the first 5 people who enroll through my link!): Personalized strategy, support, and feedback directly from me when you need it most on your individual business. {value: $250}

Bonus #2: A SPOT IN THE FALL 2018 BETA ROUND #2 OF MY SIGNATURE PROGRAM, OVERLOOKED 2 OBSESSED:

Overlooked 2 Obsessed is rooted in my “simple little” business methodology: Build a tribe AND Matter to them. It’s all about building an audience, loving that audience (in turn creating raving fans), and serving that audience (through *actually* caring and providing solutions to their problems).

More specifically, you’ll walk away from Overlooked 2 Obsessed with a brand new, fully scaleable income stream, along with a built-in audience of raving fans ready to buy, all within 90 days of beginning the {o2o} implementation system.

The best part? Overlooked 2 Obsessed runs live October through December (after Sales School completes in Aug/Sept). So it will be the perfect program to take next that keeps you moving forward throughout the entire rest of 2018.

Here's all the details about {o2o} if you'd like to know more: https://summerliveonline.com/overlooked2obsessed

The accountability and support from a LIVE program cannot be understated in it’s impact to reach your business goasl! And when you enroll in Sales School with me, you’re basically securing 5 months of mastermind-style accountability, support, and training from some of the best … if I do say so myself :)

So, question for you –

Are you ready to make more money and create more impact, all while doing the work you love?

If the answer is yes, I look forward to seeing you inside Sales School and Overlooked 2 Obsessed!

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#12} July 16: My coffee shop fiasco

Personalization sells.

And soothes.

And makes mad people happy.

And turns the tables in your favor.

Case in point …

There’s a cute little coffee shop I like to hit up after dropping my 3 year old off at his parent’s day out program.

We’ve got about 45 minutes in between when he’s dropped off and when my oldest has to be at swim team.

So with only my 5 year old and 9 month old in tow, I feel like I’m a little less likely to wreck havoc on the “cool cats” typing away on their laptops while sipping their Americanos (vs. when I’ve got all 3 kiddos and people are giving me the “don’t even think about having your bull-in-a-china-shop-kids sit anywhere near my space" look.)

Normally things go pretty smoothly … Normally.

However on our last stop, the proverbial sh*t hit the fan.

A new trainee was learning the ropes, and clearly things weren’t going too smoothly in the coffee production line, evidenced by the cussing I could hear going on under her breath.

By the time I realized that a bit of a line was forming at the coffe pick-up counter, I’d already sent my 5 year old out to secure us a table on the front deck. My little guy decided he was #OVERit and started loudly protesting.

And I could tell my iced latte was nowhere *near* to ready to take and run.

I’m doing “the hip bounce” (parents, you know what I’m talking about!) to get my little guy to hush it up, while trying to keep a watchful eye on my daughter outside who was busying herself moving our chairs into the shade (and likely making quite the racket I’m sure).

And as things are going downhill quick, and I’m contemplating the next best move (run? hide? fight? j/k) ...

I hear one of the baristas say:

“Miss Summer, I’m sooooo sorry about the wait today.”

(Wait … how did she know my name???)

As I’m trying to decide if I should know her name too or not, she continues “Miss Summer, you go ahead and grab a seat with your daughter, here’s a few crackers for your baby and how about a chocolate milk for your daughter, and I’ll bring that coffee out to you when it’s ready!”

Wow, OK.

As I’m headed out to my seat with a happily munching baby, I hear the same barista address the others hanging out by the pickup counter by name too …. “Lanie, I’ll pop it over to you as soon as it’s ready, along with a little extra special treat. Yes, yes … no problem, Lanie!”

And few minutes later, out comes my iced latte with the accompanying “Here it is Summer! {insert small talk about kids} Well Summer, you all enjoy your day!” and she was out.

Let’s be honest, how could I have been annoyed with the sub-par coffee service when she went out of her way to be personable, noticing exactly what I needed, and making it happen?

(Turns out she tries to memorize the names off of credit cards as she rings people up. #smart)

The point is that by taking the time to know me personally, using my name, and providing my baby and daughter exactly what was needed in that moment, and giving me an “out,” … she turned what could have been a very negative experience for me, into one where all I’ll remember is the care and attention that was given to me and my kids.

 

When you think about the clients or potential clients in your own business, what are you doing to show them that they EACH matter?

That you notice them. That you see their needs. That you CARE about them personally.

Do you know the number one word that sells?

It’s your client’s name!

And it’s not just their name that matters.

If you’re connecting with someone on a discovery call or through a personal email, do your research FIRST.

Go to their website and read their about page. Check out their Instagram account. Did they have an experience that you can relate to? What’s a personal connection you can make that shows that you care?

Anytime you can get personal, you’re increasing your opportunity to close the sale 10 fold!

Sales are the lifeblood of your business.

And it’s small little “tweaks” like personalizing your message and communications that can make the difference between your offer flying off your virtual shelves or sitting there collecting dust.

What “tweak” can you implement today?

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#11} July 13: 52 week adventure, A/B tests, and jumping the bandwagon

The experiment continues! Currently I’m two weeks into my month of daily blog writing (M-F) throughout July in my “Summer Snippets Series."

My goals for this month-long experiment are multi-faceted:

1. Challenge myself - there is something to be said for consistency in business, but you’ve also got to switch it up from time to time to keep things fresh. Ultimately I'm challenging myself to “do the work" this month, while also continuing to improving my copywriting skills in the process.

2. Build OUR relationship - writing is what comes naturally to me. From time to time you’ll see me hosting webinars, going live on FB, or posting on IG … but the bread and butter of the way I like to build relationships is through my written words. I hope by the end of this month you feel as though my blog posts are like notes from an old friend. <3

3. Launch in a different way - no reason to beat around the bush ... I’m currently in the middle of an affiliate launch for Kendrick Shope’s Sales School program which runs this Aug/Sept. I’ve become a certified Authentic Sales Instructor under her mentorship this year, and I’ll be an integral part of the live program, so it’s a natural fit. But I just wasn’t feeling up to a big pre-planned launch this time around. Instead I’m working it into my simple daily email based approach.

I plan to include a wrapup of at the end of the month with my results of this experiment, so stay turned! Got questions about any of this? Intrigued? Just ask! :)

Last Friday, I debuted a new blog style of creating a list of 10 things “worth sharing” that week. So many of you told me that you loved it, that it’s coming back as a regular Friday feature! <3

Without futher ado, here’s my list of 10 things I found worth sharing this week …

  1. If you’re thinking about running a product launch (course, ebook, program, etc.) in your business, THIS is a killer product launch template to help you plan out each step of the way. Abbey Woodcook, a launch expert for people like Ramit Sethi and Jeff Walker, explains all about how to use the template here.
  2. My #1 tip for making your emails more intriguing? Include a story. Thinking “easier said than done”? This article gives you a specific email “formula” for writing story-based emails that convert. Worth the quick read.
  3. We’re taking our family summer vacay to St.Simon Island later this month! Hello, beachtime. Anyone got any must-do’s or fav spots to visit while there? Share them with me!
  4. I’m a published author! ← That’s something I never expected to say, honestly. But this crazy world of entrepreneurship has opened so many unexpected doors, that I probably shouldn’t be surprised. “Write and Grow Rich” is live for pre-order on Amazon here for $0.99.
  5. I really want to plan a big adventure like this couple. 59 national parks in 52 weeks! I’m not into the part of doing it all in 52 weeks, but how cool would it be to do something like this throughout my kids’ childhood? My wheels are turning … ;)
  6. Have you heard about Temi.comIt’s an automated transcription services for $0.10 minute which is AWESOME compared to the $1/minute I used to pay Rev.com. It’s not perfect transcription, but it IS perfect for getting all of the live training calls and Q+A sessions that I’ve been hosting for my beta round students of Overlooked 2 Obsessed transcribed. Potential use = transcribing your FB Lives!
  7. Do you ever feel weird about jumping on the bandwagon? Yeah, me too. I hesitate to even include this one, since I know people have strong feelings one way or the other about MLM’s. But I’ve got to say, I finally decided to give Monat a try (those hair products you see everyone talking about on FB, but not actually naming the company … yeah that’s them). Well, I’m a total convert. No links to include here. Go find your fav person who sells it. For this frizzy haired girl, it’s been worth every penny. #truth
  8. Just found out a few weeks ago that Funnel Hacking Live 2019 is in Nashville! That’s like 3 hours from me. Trying to figure out a childcare schedule for my 3 little kids still is nightmarish, but let me tell you I’m doing my best to make it happen! Who’s planning on being there? #FHL2019
  9. I turn 35 on July 19th, and I’ve hinted to my husband that I want to up-level my selfcare in the form of getting some real “big girl” makeup. (I’ve always been a more grab-what-you-can-find from the drugstore type of girl). After consulting with the make-up ecourse I bought, I’ve put this foundationthis concealer, and this neato beauty applicator thing on my b-day wish list. We’ll see what happens!
  10. Did you know that for almost every email I send out, I A/B test the subject line? And I've found it's 100x easier to put together a high-converting subject line if I've got a few "formulas" in my back pocket to help me get started brainstorming. Kendrick "sales-extraordinaire" Shope is sharing the 5 most frequently opened email subjects and the top thing left out of most sales emails that costs you conversions. You can check out all of her free sales tips here.

That's a wrap! Happy Friday everyone. This weekend we're off to a pool party and searching for Waldo #foundwaldoknox (I love our city!)

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#10} July 12: Behind the scenes: How 24 influencers make money through writing

Turns out that 81% of Americans say that they want to write a book.

81%!!!

Clearly not that many actually take action on the idea, but I’m still amazed that based on that data, a large majority of people reading this email have some inkling of a desire to become an author.

And I get it.

I like to think about how my thoughts, ideas, and story will be taking on a life of their own that reach far beyond what I could ever imagine.

At any moment my words could be traveling across the country on an coast-to-coast flight, being consumed to drown out the chaos in a family van, or enjoyed slowly with a cup of coffee on the back deck.

It feels different than words that I’ve written on my blog or social media, where I could pull them down at anytime if I really wanted to.

But being published in a book … that feels permanent, substantial, impactful, and honestly … a bit terrifying too!

If you want the truth, I’ve actually never had a desire to write a book.

I would have been in the 19% of that survey that said no.

However when I’m presented with an opportunity, I know when it’s time to go for it!

And an opportunity to tell my personal story of using my love for writing and turning it into a full-fledged business, is one that I couldn't turn down.

So I’m extremely proud to announce that the book I co-authored with 23 others, “Write and Grow Rich” is now live for pre-order on Amazon. It officially launches October 2nd, so the pre-sale push is currently on! And so far it's going quite well ...

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When you pre-order now for $0.99, you’ll claim of a bundle of 24 bonus courses/ebooks/workshops offered by the book authors, AND you’ll get a pre-release copy of the book so you can started reading right away!

Here’s your options for ordering:

Order on Amazon. >>

Order on iBooks. >>

Order on Nook. >>

{after ordering enter your receipt on RichAuthors.com to claim your bonuses}

Just for fun, here’s a few things I personally share in my chapter ….

- The 2 key factors I contribute to my success (they definitely aren’t for everyone)

- The very worst decision I’ve ever made in my business (and how I bounced back)

- Why I don’t do 1:1 client work, and why I believe it’s a mistake to try to emulate your favorite mentors

- The #1 marketing tool that I’ll always go “all-in” with (and believe 90% of other businesses should do the same)

- The “One Thing” advice that I share with any entrepreneur that feels overwhelmed, overstressed, and unclear

Never thought I’d be saying “I’m an author,” but here I am. :)

I’d be honored to have your support in this book publishing journey, and invite you to be a part of it by grabbing your pre-order copy for $0.99.

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?

{#9} July 11: Is “passive” income dying a slow death?

This past weekend I had the chance to grab coffee with my mentor from last year, Adrienne Dorison. She was traveling through my city, so we hit up one of my fav local coffee shop for lattes.

We chatted #allthethings, but of course the convo eventually turned to business, the current “state” of the online space, and where things are going.

Adrienne’s main focus has turned towards her biz partnership with Mike Michalowicz (heard of the book Profit First? Yep, that’s him!) with a business model that runs on live in-person workshops showing high 6-figure earners+ how to design their business to more or less “run itself”.

And it’s all got me thinking ...

There has been a shift toward in-person learning and connection over the past year within the online business community.

I’ve seen it, heard it, felt it. You?

Well-known entrepreneurs announcing that they are shutting down their courses and DIY digital products, and instead announcing live events, 1:1 services, high-touch done with you consultancy, and the like.

And why?

Most of the time the reason stems around ...

  • “people aren’t getting results like I thought they would”
  • “such a few percentage are actually finishing the course”
  • “I’m not sure I’m really helping people”
  • “Does what I’m doing even MATTER?”

I know I’ve felt it.

And I know the cure to it IS connecting more directly and intimately with our students + clients.

However, for me (and for many of my fellow Moms of littles out there) live and in-person doesn’t exactly jive with my lifestyle right now.

The thought of attending or hosting in-person events on a regular basis makes me shutter … the babysitters, the tears (me and the kids!), the guilt, the prepwork, the hubby trying to wrangle 3 wild littles … #truth.

And I know the same rings true for those of you with 9-5 jobs, pets you don’t like to leave, families that need you, or anything else that makes travel hard.

So it’s why I’ve shifted my focus from over the past 6-9 months towards “LIVE,” but in a way that fits my life.

For me that looks like …

  • Running the Live More Mastermind with monthly “live” guest experts, “live” group calls, and “live” 1:1 sessions
  • Hosting my Overlooked 2 Obsessed beta round “live” with week teaching calls and Q+A sessions
  • Becoming a certified Authentic Selling Instructor under Kendrick Shope (If you were paying attention last email, that’s what “CASI” stands for ;)), and getting ready to show up “live” to teach in her upcoming coming Sales School this August.

This type of “live” is strategic for me. It easily fits into my 8-10 hours of childcare each week. It doesn’t take over my life.

And showing up and actually talking with my clients and students on a weekly basis … it SHOWS me on the regular how important what I’m doing actually is.

I can SEE the results. I can FEEL the impact. And I KNOW it matters.

If you’ve been feeling burnt out in your current business model, I encourage you to evaluate for YOU what style of “live” could help you reconnect to your mission.

(while never taking over your life)

That was always the goal for passive income anyways, right? :)

xx

Summer

Join the Summer Snippets Series 2018

Join in as I write 30 days of daily emails (M-F) during the month of July to prove that you can provide high-value to your subscribers, while still selling, promoting, and moving forward your business goals. Want in for the ride?